Job Description

The purpose of this role is to drive business growth by unlocking the client’s business opportunity and DAN capability, to deliver outstanding client service, innovative and ambitious client solutions which have business value to clients at the heart

Key Skills

• 8-10 years of experience of integrated comms planning & media strategy. Well versed in all media channels and can “connect the dots” across these channels.
• Accountable for providing strategic thinking to the brand portfolio through the entire Communications Planning Process, including local market knowledge that will expand across a number of lead markets across APAC
• Create compelling brand narratives and creative strategies across all Paid, Earned and Owned touchpoints
• Partnering both global and local marketing teams to ensure high quality briefing templates are being used to brief our media and creative AOR.
• Extract insights from complex data sets and turn them into action-oriented initiatives that can be used to fuel sustainable brand growth.
• Work across various global and local teams, cross markets to lead and co-ordinate global projects.
• Create compelling presentations with a clear strategic narrative and relevant intellectual content
• Lead multi-stakeholder workshops, setting the agenda, ensuring the relevant people are present, defining roles and responsibilities.
• Have lead a client relationship & a team of comms planners.
• A background in spirits category or nutrition category is a definite plus
• Curiosity in overall market development including new technology, the internet and other digital formats.
• A can-do attitude who is energetic with a hands-on approach to service client relationships, quick decision maker, negotiate and manage partnerships.
• A high performing team player experienced in managing and motivating the best in people.
• Excellent communication skills
• Ability to multi-task, prioritize jobs and manage time efficiently
• Systems thinker with strong numerical and analytical skills.
• A clear and concise style of writing with confident, persuasive presentation skills.

  in Three Months, You Would Have
  

• On boarded onto the account with full induction/training into all of the other facets of the business such as planning, Tools, specialised services etc.
• Conducted a full audit of your respective account in terms of resources, skill sets, processes, quality of servicing and output and put together a 90 day plan with clear KPIs on what you would like to do to transform the account.
• Set SMART Goals for each team member.
  

  In Six Months, You Would Have
  

• Built the trust of your clients by demonstrating strong integrated planning and buying efforts to drive their business objective. Deliver thought leadership that has brought a new approach/angle to a campaign/s, which is acknowledged by the client in TRR scores.
• Begin to create an energetic and motivated team culture
  

  In 12 Months, You Would Have
  

• Demonstrated effective leadership skills to transform the rest of the team into greater systems thinkers through identification of on the job and external training
• Leveraged extraction and diversification opportunities and grown the revenue of accounts by 10%-15%
  

  Responsibilities Of The Role
  
  Client/Account and Financial Management
  

• Develop and maintain strong working relationships with clients, agency partners, media vendors, internal regional/ global planning teams and specialized teams, ensuring alignment and integration - role of “trusted advisor”.
• Direct and manage day-to-day needs of the accounts in line with brand guidelines, global strategic path and agreed contractual terms. Effective time and resource optimization: Prioritize jobs to manage timely fulfilment within allocated resources.
• Develop understanding of all clients’ businesses - brand and products, category and competition, issues and challenges. Brief the team by translating the local/regional/ global strategies as necessary to meet the needs of the local market’s marketing and communication objectives.
• Financial Planning and Management: Negotiate, track and overall management of client budgets/ spends, billing and collections, maintenance of master contract updates and timely utilisation of master contract entitlements.
• Lead innovation and creative thinking across the team.

  Strategic Planning and Implementation Delivery
  

• Develop integrated plans for campaigns. A complete mastery of the entire suit of proprietary tools, insights properties and software.
• Develop and present media briefs/ plans/ documents incorporating communication goals, recommendations cum rationale, ideas and implementation, planning costs and budget splits and KPI’s. Provide assistance and POV to the team on their local market plans for presentation to clients.
• Negotiate KPI’s with the client prior to start of the campaign/ project and ensure all tracking and measurements are based on the agreed KPIs and media efficiencies. Manage the team’s weekly time-sheets. Coach and monitor KPIs for direct reports including training and development.
• Supervise, coach and work with Managers/Planners/ Executives to ensure that campaign is implemented - implementation goals are met and media buys are effective.
• Contribute to central media strategy development by generating any regional/ local reports.

  Business and Market Management
  

• Lead organic revenue growth opportunities. Explore ways to increase revenue via new projects and specialist services and ensure end to end project management of the jobs won.
• Participate in awards, local and regional forums of the industry.
• Liaise and support the regional/ global teams as and when key market/ category/ client information is requested.
  

Location:

Singapore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent