Job Description

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  Lead and scale high-performing sales teams with clear targets and accountability.
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  Implement effective sales processes, systems, and incentives to drive productivity and customer retention
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  Build strong relationships with key customers, distributors, and strategic partners.

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  Partner closely with marketing to align brand, product, and go-to-market strategies with revenue goals.
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  Optimize campaigns to improve lead generation, conversion, and customer retention.
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  Drive strong integration between sales and marketing to enhance customer engagement.

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  Work with product and supply chain teams to ensure offerings meet customer and market needs.
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  Partner with finance on forecasting, budgeting, and revenue performance management.
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  Collaborate with logistics and distribution to reduce cost-to-serve while achieving OTIF targets.

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  Track and analyze KPIs, distributor stock levels, demand-supply data, and sell-in/sell-out trends.
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  Use insights to refine strategies, improve conversion, and reduce churn.
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  Build a performance-driven culture internally and across distributor and retail partners.

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  Inspire, coach, and develop cross-functional teams to exceed performance targets.
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  Build a strong succession pipeline for future sales leaders.
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  Foster a customer-centric, results-oriented culture.

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  Own revenue and commercial budgets, ensuring efficient resource allocation.
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  Balance top-line growth with strong profitability and ROI discipline.

Requirements

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  Bachelor’s degree; MBA or equivalent preferred.
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  Minimum 15 years’ experience in senior sales, marketing, or revenue leadership roles within FMCG.
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  Proven track record of driving revenue growth in highly competitive markets.
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  Strong experience across multiple channels, including domestic and export markets (OEM and house brands).
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  Commercially astute, data-driven, and highly execution-focused.
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  Excellent leadership, communication, and stakeholder management skills.
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  Comfortable operating in a fast-paced, complex environment.