Job Details: Level: Senior,
Job Location: Administration Building - El Paso, TX 79924,
Position Type: Full Time, Education Level: 4 Year Degree,
Salary Range: $244,973.03 - $326,630.70 Salary,
Job Category: Executive, The Chief Retail Officer (CRO) is a member of the Executive Management Team and provides strategic leadership and executive oversight for FirstLight Federal Credit Union's retail banking organization. The CRO is responsible for developing and executing an integrated retail strategy that advances FirstLight's mission of helping members achieve financial success while supporting sustainable membership, deposit, relationship, and revenue growth. The CRO provides executive oversight of retail delivery channels, including Engagement Center Operations, Call Center and Virtual Retail Delivery, Retail Deposit Operations, Insurance, Retirement and Investment Services (IRIS), and other assigned retail functions.
The CRO is accountable for delivering consistent and exceptional member experience across all respective delivery channels while driving operational excellence, financial performance, organizational growth, innovation and efficiency, and effective risk management. The CRO works collaboratively across the organization to ensure retail strategies, resources, technology, products, processes, and people are aligned with FirstLight's strategic priorities and Member Experience Promise.
Job Qualifications: EDUCATION/CERTIFICATION:
Bachelor's degree in Business Administration, Finance, Accounting, Management, Marketing, or a related discipline required. Advanced degree, or relevant executive/professional education preferred.
Ten (10) years of progressively responsible leadership experience within a credit union, bank, or other financial services organization, including relevant senior management responsibility. Experience should include retail banking, branch and multichannel delivery, deposit operations, digital or virtual delivery, member experience, growth strategies, financial and operational management, organizational change, and talent development. Senior management level experience leading multiple functions or a complex retail organization is strongly preferred.
We are a local, community-driven financial cooperative serving El Paso, Fort Bliss military installation, and Las Cruces communities. Chartered in 1955, we proudly celebrate 70 years with a clear mission to improve our members’ and soldier lives so they can achieve their dreams.
With assets exceeding $1.6 billion, we have a thriving culture represented by 360+ employees committed to delivering the best member experience through our core values—excellence, relationship building, ownership, and teamwork. Through our dedicated people and continued investments in technology, we empower our membership to bank when they want, not when they have to through our eleven community engagement centers or virtually.
Beyond our "Best of the Border" and "Best-in-State Credit Union" accolades, we have built a reputation for being fiscally sound and giving back. Through our Community Foundation, we have raised $450,000 in the last four years to fund scholarships for graduating seniors. And through our FirstLight Giving Program—where we donate $1 for every funded loan—we have provided over half a million meals to help combat food insecurity in partnership with El Paso Fighting Hunger and Casa de Peregrino’s Food Banks.
Our commitment extends beyond financial services. Our volunteers and team members actively serve on local boards and committees, such as the El Paso Chamber, YMCA, Boys and Girls Club, Community en Acción, and Hospice El Paso. From our military roots to our community involvement, we are more than a financial institution.
If you share our passion for making a difference and believe in our core values, consider joining our team! We are always looking for driven individuals who want to grow professionally while serving our members and community. Whether you're interested in membership, financial wellness classes, strategic partnerships, or a meaningful career with us, we’d love to connect with you.
Reach out today and be part of something bigger with FirstLight!
