Job Description

THIS IS A NON-CIVIL SERVICE POSITION

Salary Range:

$78,588.00- $125,164.00 Annually

Hiring Salary Range:

$78,588.00 - $102,164.00 Annually

Get to Know Us

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or are interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits

Baltimore City’s Department of Recreation and Parks (BCRP) is seeking a creative, strategic, and experienced leader to fill the role of Operations Officer II/Chief of Marketing and Media Services. Under the direction of the department’s Deputy of Administration, this position will lead the department’s marketing efforts, manage the daily operations of our marketing and media office, and represent the department before the media, legislative committees, conferences, and major events. The Chief of Marketing and Media develops and evaluates marketing strategies, plans, communicates marketing efforts, and builds brand awareness. The position requires an experienced strategic thought partner with excellent written and verbal communication skills, project management/execution, as well as proven experience running a marketing team and marketing strategies, and sound judgement and flexibility working in a complex, fast paced environment. BCRP has approximately 1000 employees that serve the citizens of Baltimore City.

Essential Functions

• Develops and implements a comprehensive annual strategic marketing and communications plan aligned with the Agency’s strategic priorities, performance goals and major initiatives
• Develops proactive communications strategies that strengthen public trust, protect the Agency’s reputation and communicate organizational impact.
• Serves as the communications advisor to executive leadership by preparing executive messaging, speeches, presentations, talking points and strategic communications.
• Oversees multiple marketing projects simultaneously, establishes priorities, manages deadlines and ensures timely delivery of high-quality communications.
• Collaborates with other divisions to identify communications needs, develop strategic messaging and ensure consistent promotions of programs and events.
• Leads, coaches, develops and evaluates marketing and communications staff while fostering accountability, collaboration, innovation and continuous improvement.
• Leads crisis communications planning and serves as a key communications advisor during emergencies, high profile incidents and sensitive public issues.
• Establishes, maintains and enforces agency wide brand standards, messaging frameworks and visual identity guidelines to ensure consistency across communications.
• Utilizes data analytics, audience insights, media metrics and campaign performance measures to evaluate effectiveness, inform decision making and continuously improve marketing strategies.
• Develops, implements and evaluates marketing and communications policies, procedures and standards to ensure consistent, effective and strategic communications across the agency.
• Oversees the planning, implementation and evaluation of advertising and promotional initiatives, utilizing cost benefit analyses and performance metrics to ensure effective use of agency resources.
• Develops and oversees internal communications strategies that improve employee engagement, organizational awareness and communications across all divisions.
• Develops, administers and monitors the division’s budget
• Represents the agency by participating in professional organizations, workshops, committees and collaborative initiatives related to parks, recreation, marketing, communications and public engagement.
• Serves as the agency’s spokesperson and represents the agency before the media, elected officials, legislative committees, community organizations, professional conferences and other public forums assigned.
• Performs other related duties and special projects assigned.

Minimum Qualifications

Education: Bachelor's degree in marketing, Communications, Public Relations, Journalism, Public Administration, or a related field from an accredited college or university.

AND

Experience: Havefive (5) to seven (7) years of progressively responsible experience in marketing, communications, public affairs, or public information, including at least two (2) years of supervisory or management experience.

Insert Experience requirements

OR

Equivalency Notes: Have an equivalent combination of education and experience.

Licenses, Registrations, and Certificates: Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and be eligible to obtain a Baltimore City driver’s permit. PROVISIONAL DRIVER’S LICENSES ARE NOT ACCEPTABLE.

NOTE: YOU MUST UPLOAD A COPY OF YOUR VALID DRIVER’S LICENSE WITH THE APPLICATION AT THE TIME OF APPLYING.

Knowledge, Skills, and Abilities

• Strategic planning and organizational communications.
• Media relations and crisis communications.
• Brand management.
• Digital marketing analytics.
• Project management.
• Budget management.
• Staff coaching and performance management.
• Political acumen and ability to work with elected officials.
• Strong judgment in high-profile or sensitive situations.
• Ability to analyze complex information and translate it into clear public messaging.

Additional Information

Background Check

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed.

Probation

All persons, including current City employees, selected for this position must complete a 6-month mandatory probation.

Financial Disclosure

This position is required to complete a Financial Disclosure pursuant to Sections 7-7, 7-8, and 7-9 of the City Ethics Law. The initial financial disclosure must be submitted within 30 days of hire.

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression, or any other characteristic protected by federal, state, or local laws. Applicants requiring accommodation during the hiring process should contact the Department of Human Resources directly. Requests for accommodation should not be attached to the application.

BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER