Black Rabbit

Chief Marketing Officer (CMO)

Black Rabbit  •  Jaffa, IL / Tel Aviv, IL (Onsite)  •  21 hours ago
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Job Description

About Black Rabbit

Black Rabbit is a fast-growing Travel Tech company on an exciting growth journey.

We combine smart technology, competitive pricing and a seamless customer experience to

help travelers book with confidence.

As we continue to grow and evolve, we're looking for a CMO to join our leadership team

and own the company's next stage of growth.

About the Role

We are looking for an experienced, business-oriented marketing leader to drive our

next stage of growth.

Working closely with the CEO and cross-functional teams, you will own the company's

growth agenda, leading marketing strategy, customer acquisition, CRM, lifecycle

marketing and Go-to-Market initiatives while partnering closely with Product, R&D,

Data and Commercial teams.

This is a hands-on leadership role. Beyond defining strategy, you will establish and

optimize key marketing capabilities, laying the foundations for a customer-centric

marketing function that will support the company's future growth.

Success in this role will be measured by the ability to drive sustainable and profitable

business growth.

Key Responsibilities

• Own the company's growth agenda, driving customer acquisition, revenue growth

and long-term customer value.

• Lead the company's marketing strategy while playing a key role in future growth and

expansion initiatives.

• Build and scale the company's core marketing capabilities, including customer

acquisition, CRM, lifecycle marketing and marketing automation.

• Turn customer and market insights into commercial growth opportunities.

• Partner closely with Product, R&D, Data and Commercial teams to improve

conversion, customer experience and business performance.

• Define, measure and optimize the marketing KPIs that drive sustainable business

growth.

Requirements

• Proven marketing leadership experience in B2C and E-commerce.

• Strong expertise in customer acquisition, CRM, lifecycle marketing and marketing

automation.

• Proven experience in international market expansion, including market research,

localization and Go-to-Market execution.

• Deep understanding of consumer behavior and customer journeys.

• Strong commercial, analytical and data-driven mindset.

• Hands-on approach with the ability to combine strategic thinking and execution.

• Fluent English.

Preferred Qualifications

• Experience in Travel, Travel Tech, Marketplace or Consumer Tech.

• Experience in both technology companies and consumer brands.

• Experience in a fast-growing scale-up environment.

Black Rabbit

About Black Rabbit

Black Rabbit is not just another travel tech company.

From the very beginning, we did unusual and significant stuff in the Travel tech industry.

“Alice” was our first brand and was inspired by the constant evolution in life.

We have fallen in love with the opportunity to make a change, with our daily workflow and with satisfaction of creating, this passion led us to be the maverick company we are.

We believe that in order to develop revolutionary ideas and excel in new, growing markets we need to be constantly moving, evolving and taking risks. All of this while enjoying it.

Entering down the rabbit hole.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Tel Aviv-Jafa, IL
Year Founded
2014
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