Job Description

Chief Marketing Officer (Penang, Malaysia)

Our client is a top university in Malaysia, they are currently seeking a Chief Marketing Officer (CMO) to oversee a range of functions to enhance the university's visibility, engagement, and external relationships.

Role Purpose

The CMO will play a pivotal role in driving the university's growth, enhancing its brand, and fostering relationships with key stakeholders.This position requires a strategic thinker with strong leadership skills, excellent communication abilities, and a deep understanding of marketing, communications, and university operations.

Responsibilities

• Corporate Development:
  • Build and maintain strategic partnerships with external organisations to foster growth opportunities.
  • Develop initiatives to enhance the institutions corporate reputation and visibility.
  • Identify and pursue collaboration opportunities with businesses to support educational and operational goals.
• Communications:
  • Craft and execute effective internal and external communication strategies.
  • Ensure consistent messaging across all platforms, including digital, print, and social media.
  • Act as the primary point of contact for media inquiries and press releases.
• Marketing:
  • Oversee the creation and implementation of marketing campaigns to attract prospective students and stakeholders.
  • Develop strategies to enhance brand awareness and loyalty among target audiences.
  • Analyse market trends and data to inform marketing initiatives and optimise outreach efforts.
• Admissions:
  • Collaborate with the admissions team to develop and implement strategies to meet enrolment goals.
  • Manage outreach activities to engage potential students and build relationships with feeder schools and institutions.
  • Streamline the admissions process to ensure a seamless and welcoming experience for applicants.
• Student Engagement:
  • Design and implement programmes to foster a vibrant and inclusive student community.
  • Collaborate with student organisations to enhance campus life and extracurricular involvement.
  • Regularly collect and act on student feedback to improve the overall experience.
• Fundraising:
  • Develop and execute fundraising strategies to support institutional priorities and initiatives.
  • Cultivate relationships with donors, alumni, and community stakeholders to secure financial contributions.
  • Plan and coordinate fundraising campaigns and donor recognition events.
• Events:
  • Organise and oversee events such as open days, graduation ceremonies, and community engagement activities.
  • Ensure events are well-planned, impactful, and aligned with institutional goals.
  • Manage budgets, logistics, and vendor relationships to ensure successful execution.

Qualifications

• Corporate Development/University Advancement:
  Proven ability to drive strategic initiatives that support institutional growth and development.
• Marketing Communications:
  Experience managing comprehensive marketing communication strategies to achieve organisational goals.
• Regional Admissions Offices:
  Demonstrated success in overseeing regional admissions operations to optimise processes and increase enrolment.
• Student Engagement/Experience:
  Expertise in developing and implementing programmes that enhance student engagement and improve the overall experience.
• Fundraising & Alumni Relations:
  Strong track record of managing fundraising campaigns and engaging alumni to support institutional initiatives.
• Grants & Partnerships:
  Skilled in identifying and securing grants, as well as building and maintaining strategic partnerships.
• Corporate Relations & Communications:
  Experience managing corporate partnerships and delivering effective communication strategies.
• Branding & Marketing (Local & International):
  Proficiency in building and sustaining a strong brand identity both locally and internationally.
• Events & Media Management:
  Expertise in planning and executing events and managing media relations to enhance visibility and reputation.