About Jaipur Rugs Foundation (JRF)
Founded in 2004 under the Rajasthan Public Trust Act by visionary social entrepreneur Mr. Nand Kishore Chaudhary, Jaipur Rugs Foundation (JRF) is a spiritually grounded organization dedicated to restoring the dignity and livelihoods of rural artisans and their communities.
Guided by the ethos of engage, develop, sustain, JRF works to unlock the potential of underserved populations particularly women by weaving together economic empowerment, social development, and spiritual well-being. Its inclusive growth model has been globally recognized, including a feature in The Fortune at the Bottom of the Pyramid by the late management thinker C.K. Prahalad.
Operating across several Indian states, JRF bridges traditional craftsmanship with modern enterprise, enabling communities to move from dependency to self-reliance and pride.
As JRF enters its next chapter of growth, the Foundation seeks a visionary and purpose-driven CEO to lead its transformation into a globally respected model of social entrepreneurship.
The next CEO will steer the organization toward deeper impact, expanding its reach, influence, and sustainability while preserving the spiritual and human-centered principles that define its core.
This is not merely a leadership role; it is an invitation to reimagine rural development where artistry meets dignity, and commerce serves compassion.
Strategic Leadership and Organizational Stewardship
Program Development and Impact Management
Financial Sustainability and Resource Mobilization
People and Culture
Representation and Advocacy
At JRF, work is not just about livelihood creation, it is a spiritual practice in action. The team is deeply rooted in compassion, authenticity, and humility, blending professional rigor with a shared commitment to social good.
We value:
Leaders who join JRF find themselves at the intersection of purpose and enterprise where the threads of business, community, and spirituality come together to create something larger than any one person.
JRF is where leadership becomes legacy, and where every decision echoes in the lives of thousands who weave their futures, one knot at a time.

Arthan is a social enterprise dedicated to strengthening the social impact sector through capacity building and consulting support in the areas of:
- Human Capital
- Organizational Development and
- Thought Leadership.
Through its inception, Arthan has collaborated with over 1,500 leading social impact organizations, connected with more than 500,000 job seekers, and organized over 100 forums that attracted 1,000+ social leaders and over 20,000 participants.