ALOHAS

Chief Commercial Officer (CCO)

ALOHAS  •  Barcelona, ES (Hybrid)  •  21 days ago
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Job Description

ALOHAS is more than a fashion brand it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

We’re passionate about what we do, and that passion shines through in our work.

THE ROLE

ALOHAS is seeking a Chief Commercial Officer (CCO) to lead the next phase of international growth. The CCO will be responsible for driving all revenue-generating activities across wholesale, retail, franchise/partnerships, and omnichannel commerce.

This is a senior leadership role with the mandate to design the commercial strategy, build scalable structures, and lead high-performing teams that can deliver growth across geographies and channels. The CCO will bring both analytical discipline and entrepreneurial energy, ensuring that ALOHAS continues to scale profitably while staying true to its brand values.

YOUR CHALLENGE

Commercial Leadership

  • Define and implement the global commercial strategy across all channels.
  • Own the commercial P&L, balancing growth with profitability and brand positioning.
  • Lead, mentor, and scale a strong commercial organization covering wholesale, retail, and partnerships.

Wholesale & B2B

  • Set the global wholesale growth strategy, with focus on scaling premium multi-brand and department store presence.
  • Develop frameworks for agents, distributors, and showroom partnerships, ensuring alignment with brand and financial objectives.
  • Ensure key account management is professionalized and consistent, with strong sell-through and ROI discipline.

Retail & Expansion

  • Lead the rollout and performance of retail stores worldwide, ensuring financial and strategic impact.
  • Oversee retail operations KPIs, customer experience, and omnichannel integration.
  • Manage franchise and joint venture partnerships, safeguarding brand and commercial standards.

E-commerce & Omnichannel

  • Partner with digital and marketing teams to align assortment, pricing, and channel strategy.
  • Strengthen omnichannel integration across retail and online for a seamless customer journey.

Execution & Performance Management

  • Establish reporting, forecasting, and dashboards to monitor growth and margins.
  • Build commercial systems and processes that support rapid international scaling.

SUCCESS KPIs

  • Revenue growth across channels and regions.
  • Contribution margin (CM4) and EBITDA performance.
  • Wholesale sell-through and market penetration.
  • Retail productivity (€/sqm, €/FTE, payback per store).
  • Partner and franchise performance vs. benchmarks.
  • Strength and scalability of commercial organization.

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

  • 10+ years in senior commercial leadership roles, ideally in fashion, lifestyle, or consumer brands.
  • Proven experience scaling businesses across retail, wholesale, and partnerships, with strong international exposure.
  • Strong commercial acumen: able to balance top-line growth, margin control, and brand equity.
  • Inspirational leader with ability to attract, grow, and retain top talent.
  • Comfortable in high-growth, entrepreneurial environments with global ambition.

BENEFITS

  • A Culture of Freedom, Responsibility & Trust We believe in autonomy, accountability, and mutual respect.
  • Flexible Working Hours ⏰ Adapt your schedule to your lifestyle. We trust you to get the job done.
  • Hybrid Work Model Work from home some days and the office on others.
  • Summer Hours (July & August) 🌞 Enjoy an intensive workday schedule so you can make the most of your summer.
  • We’re a Company with Soul
    • We live and breathe sustainability 🌱
    • We support family-life balance, parenthood, gender equality, and diversity👶🏼
  • Mental Health Support ðŸ§
    • Team wellbeing initiatives
    • Two paid “disconnect days” a year—take time when you need it most
  • Exclusive Discounts 💯
    • Enjoy up to 70% off our products
    • Your family and friends benefit too!
  • Creative Office Life
    • Located in Grà cia, Barcelona
    • Stocked with coffee ☕ and fresh fruit 🍎
  • Home Office Setup 💻
    • Laptop + essential peripherals (keyboard, mouse, monitor)
  • Growth & Happiness 🌈
    • Constructive feedback, ongoing learning, and support for your professional journey
  • Monthly After-Work Events in Barcelona 🎉
    • Because we like to celebrate together!

Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀

About ALOHAS

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com

Our website: alohas.com IG: @alohas

ALOHAS

About ALOHAS

The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry.

With our on-demand model, we hold off on production until shoppers have told us what they really want. This way, we minimize overproduction in fashion together.

The history:

The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras. He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights.

Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities.

The brand has already strategically positioned itself in Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés, thus covering some of the largest and most exclusive online points of sale across different continents.

ALOHAS is well known for many of its IG collaborations and registered a 1.1 million turnover in 2018 (without investors). This was driven by its ongoing investments into logistics infrastructure and product diversification together with an ever growing online presence.

Life at ALOHAS is dreamy while still demanding. It is a place where we take pride in learning from one another. We love what we do. We also make mistakes, and that helps us improve day after day.

Industry
Fashion & Apparel
Company Size
51-200 employees
Headquarters
Barcelona, ES
Year Founded
2014
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