Job Description

Work Arrangement

This role is categorized as hybrid. The successful candidate is expected to report to GM Warren Technical Center (WTC) three times per week, or as dictated by business needs.

GM has an opening for a Chevrolet Assistant Retail Marketing Managerwithin the Chevrolet Sales Operations Group.

The Chevrolet Retail Marketing team leads Chevrolet’s retail go-to-market campaigns across our ICE and EV portfolio, and this role will play a key role in the Chevrolet Retail Group, Chevrolet’s retail growth engine.

This position will actively support and shape monthly retail messaging strategy and execution, with a focus on bringing tech-forward, digital-first ideas to life and connecting them to what matters most for our dealers and LMAs. The role will provide subject matter expertise and guidance to cross-functional teams and senior leadership, and will lead day-to-day relationships with several external partners.

Day-to-day activities require a high level of flexibility, the ability to make independent decisions, and strong judgment—while maintaining accuracy, creativity, and initiative. This is an opportunity to work on an iconic automotive brand and join a dedicated, fast-paced, dynamic, and highly engaged team.

What You’ll Do

• Play an active role in the Chevrolet Retail Group, helping align national retail strategy, GTM plans, and content with the needs of regions, LMAs, and dealers.

• Assist the Retail Marketing Manager in developing and executing Chevrolet’s monthly go-to-market (GTM) retail strategy across the portfolio, with a strong focus Silverado and our core SUV nameplates.

• Independently identify opportunities to strategically position Chevrolet’s most important nameplates with compelling, insight-driven retail messaging.

• Assist in the development, documentation, and deployment of the Retail Scope of Business and “Run the Business” processes (calendars, playbooks, routines).

• Manage relationships with external partners (creative agencies, media agencies, and adjacency support organizations) to deliver integrated traditional and digital campaigns on time and on brief.

• Provide cross-functional collaboration on retail strategies with Brand, Incentives, Finance, Field, Media, and CRM teams.

• Serve as a primary subject matter expert on traditional and digital go-to-market tactics (broadcast TV, digital video, audio/radio, social, search, display, and dealer-facing assets).

• Serve as a conduit of communication to the Chevrolet Regional Operations team and LMAs, helping translate national strategy into clear, actionable field and dealer plans.

• Support understanding and execution of GM/GMF incentives and programs, ensuring offers are accurately reflected in customer-facing retail communications.

• Use data and insights (e.g., retail share, digital performance, lead metrics) to help optimize GTM plans and summarize performance in clear, concise stories for leadership and the field.

• Respond to numerous ad-hoc requests related to monthly go-to-market executions and field/dealer needs.

• Perform duties outside of normal scope on occasion as business needs evolve.

Your Skills & Abilities (Required Qualifications)

• 5+ years of experience within the automotive industry, preferably in sales, marketing, planning, product management, or field/dealer roles.

• Strong knowledge of the automotive market, GM products and the competitive environment.

• Experience partnering with field teams, LMAs, and/or dealers on retail initiatives or go-to-market plans.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Demonstrated ability to think strategically, connect disparate inputs, and integrate multiple perspectives into a clear recommendation.

• Ability to generate, comprehend, and synthesize information from various data sources into a cohesive story that explains key drivers and implications.

• Exceptional analytical ability with strong attention to detail.

• Proven ability to manage multiple projects simultaneously and consistently meet tight deadlines in a fast-paced environment.

• Strong presentation and oral communication skills; comfortable presenting to senior leadership and field audiences.

• High level of organizational and project management skills, with a track record of driving work from idea through execution.

• High level of independent judgment, initiative, and ownership.

• Commitment to teamwork and building strong cross-functional and external partnerships.

• Strong written communication skills with the ability to simplify complexity.

• High level of computer and systems skills (including Excel, Word, and PowerPoint); familiarity with digital and performance marketing metrics is a plus.

• Ability to think creatively and “outside the box” to develop unique, customer-centric ideas that support dealers and LMAs.

• Demonstrated energy, resilience, and follow-through in pursuing priorities.

• Occasional travel is required.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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Why Join Us

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Benefits Overview

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