Job Description

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1200000 (ie INR 7 - 12 LPA)

Min Experience: 2+ years

Location: Bengaluru
JobType: full-time

We are looking for a dynamic and results-oriented Channel Sales Manager with 2–6 years of experience in channel sales, partner management, and business development. The ideal candidate will be responsible for expanding and managing a network of channel partners, distributors, and resellers to drive revenue growth and strengthen market presence. This role requires strong relationship management skills, a commercial mindset, and the ability to collaborate with internal teams to achieve sales objectives.

As a Channel Sales Manager, you will identify new partnership opportunities, onboard strategic partners, and enable them with the resources, training, and support needed to maximize sales performance. You will work closely with sales, marketing, and product teams to develop channel strategies, execute partner programs, and ensure long-term partner success.

The ideal candidate is proactive, customer-focused, and capable of managing multiple partner relationships while consistently meeting or exceeding sales targets. Strong communication, negotiation, and analytical skills are essential for success in this role.

Requirements

Key Responsibilities

• Develop and execute channel sales strategies to achieve revenue and business growth objectives.
• Identify, recruit, onboard, and manage distributors, resellers, and channel partners across assigned territories.
• Build and maintain strong relationships with partners to drive engagement and long-term business collaboration.
• Conduct regular business reviews with partners to evaluate performance and identify growth opportunities.
• Collaborate with internal sales, marketing, and product teams to develop partner enablement programs.
• Provide product training, sales support, and promotional materials to channel partners.
• Monitor partner sales performance and implement action plans to improve productivity and revenue generation.
• Negotiate commercial agreements and ensure compliance with company policies and partner contracts.
• Analyze market trends, competitor activities, and customer feedback to identify new business opportunities.
• Prepare sales forecasts, pipeline reports, and performance metrics for management review.
• Resolve partner concerns efficiently while maintaining high levels of partner satisfaction.
• Represent the organization at industry events, partner meetings, and trade shows when required.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• 2–6 years of professional experience in channel sales, partner sales, business development, or account management.
• Proven track record of achieving or exceeding sales targets through channel partnerships.
• Strong understanding of channel sales models and partner ecosystem management.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to build lasting relationships with distributors, dealers, and business partners.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Proficiency in Microsoft Office and CRM tools.
• Willingness to travel as required to meet partners and support business development initiatives.

Good-to-Have Skills

• Experience in Channel Sales within technology, SaaS, telecom, consumer goods, manufacturing, or related industries.
• Exposure to partner enablement, distributor management, and territory planning.
• Familiarity with CRM platforms such as Salesforce, Zoho CRM, or HubSpot.
• Knowledge of sales forecasting, pipeline management, and channel incentive programs.
• Experience working with cross-functional teams to execute partner marketing initiatives.
• Understanding of market expansion strategies and channel performance analytics.
• Strong business acumen with the ability to identify new revenue opportunities.