Job Description

The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships.

As a Channel Sales Partner Manager, you will play a key role in enabling and growing TikTok’s most strategic Channel Partners across Europe. You’ll own relationships across onboarding, go-to-market readiness, campaign activation, and ongoing partner success. This role requires a mix of partner management, operational execution, and client success expertise to help partners deliver measurable outcomes for SMB advertisers efficiently and at scale.

Key Responsibilities

- Lead the end-to-end enablement and success of Channel Partners through structured onboarding, launch readiness, and ongoing operational support.

- Serve as the go-to resource for ad account setup, campaign activation, optimisation, and operational best practices across partner-managed SMB advertisers.

- Build scalable playbooks, training programmes, and operational workflows that enable partners to operate independently and reduce reliance on 1:1 support.

- Educate partners on TikTok products, campaign best practices, measurement frameworks, and platform updates through repeatable and scalable enablement programmes.

- Support partners in diagnosing and resolving campaign, account, measurement, and operational issues by collaborating closely with Product, Operations, Support, and Engineering teams.

- Use performance data and partner insights to identify optimisation opportunities, improve advertiser outcomes, and accelerate partner growth.

- Stand up and continuously improve systems and processes across attribution, reporting, billing, support, and campaign execution to remove friction and improve time-to-value.

- Capture recurring partner challenges and convert insights into product feedback, automation opportunities, and programme improvements to improve scalability and partner experience.

- Develop and deliver regular business reviews and operational health checks to align on growth opportunities, adoption metrics, and partner success plans.

- Surface success stories, best practices, and scalable learnings to strengthen partner performance and support programme growth.