Job Description

The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next.

This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.

As a Launch Partner Manager, you will own the critical 0-to-1 phase for TikTok's most strategic Channel Partners across North America. You'll drive partners from contract execution through operational readiness and first revenue, ensuring they have the tools, workflows, and support needed to activate SMB advertisers efficiently and profitably. This role requires a unique blend of technical implementation expertise, operational discipline, and partner enablement skills to compress time-to-value and set partners up for long-term success.

Key Responsibilities

- Lead onboarding and implementation to ensure operational readiness

- Create foundational enablement materials and repeatable launch playbooks

- Stand up core workflows (attribution, reporting, billing, escalation)

- Drive rapid time-to-first-spend through early activation milestones

- Remove onboarding blockers through cross-functional coordination

- Capture launch feedback to improve scalability and efficiency

- Establish performance baselines and handoff criteria for transition to SPMs

- Produce initial success stories to support partner recruitment and scaling