AIA

Channel Proposition & Marketing, Specialist

AIA  •  Hong Kong, HK (Onsite)  •  1 month ago
Expired
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Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Provide channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery.

Roles and Responsibilities:

  • Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel that covers brokerage / IFA (Retail and HNW) / strategic partners

  • Support direct manager and channels sales function with marketing initiatives to achieve business objectives.

  • Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners.

  • Plan and implement channel product & marketing and sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target

  • Deliver effective marketing and communication plan to achieve efficiency, including but not limit to cost per click, cost per acquisition, and achieve business KPIs include click through rate, response rate and conversion rate and leads generation etc.

  • Measure, analyze and optimize on a regular basis to drive traffic, engagement, and leads.

  • Develop, customize and review communication, product and marketing collateral / sales tools / training materials for business partners to support their selling of our product and services offerings

  • Manage the progress of deliverables to ensure timely and quality delivery.

  • Plan and monitor the relevant marketing budget

  • Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirement

Minimum Job Requirements:

  • University / College graduate plus minimum 5 years relevant experience

  • Creative mind set

  • Customer-oriented service

  • High proficiency in written English and Chinese

  • Good communication, presentation and influence skills

  • Insurance product knowledge

  • Good timeline management skill

Others:

  • You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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