Job Description

• Develop and lead B2B channel marketing strategies aligned with commercial business objectives, revenue growth, and measurable ROI.
• Own the Go-to-Market (GTM) planning and execution for ASUS Commercial PC product launches in the U.S., working closely with Product Marketing, Sales, and HQ stakeholders.
• Drive cross-functional alignment and execution, ensuring seamless implementation of channel marketing plans across sales, product, PR, digital, and external partners.
• Localize, customize, and support the development of sales enablement and marketing tools to meet the needs of channel partners and B2B customers.
• Plan, execute, and optimize B2B channel marketing programs and partner co-marketing initiatives, including MDF/BDF-funded activities where applicable.
• In coordination with Account Managers, plan and host channel marketing activities and events to strengthen partner engagement and drive sell-through.
• Serve as the primary liaison with internal ASUS teams and external partners to ensure creative compliance with partner funding, brand, and program requirements.
• Partner with Finance and Accounting teams to manage budgets, track spend, and process vendor invoices, ensuring accuracy and compliance.

• Strong understanding of B2B channel marketing strategy, including Go-to-Market planning, partner enablement, and full-funnel marketing execution supporting demand generation and sales objectives.
• Demonstrated experience supporting Go-to-Market execution, channel partner programs, and sales enablement in a fast-paced, matrixed organization.
• Proven ability to collaborate cross-functionally with Sales, Product Marketing, Account Management, Finance, and external channel partners to drive aligned execution and measurable results.
• Experience developing and localizing B2B sales enablement and channel marketing assets such as partner toolkits, sell-in/sell-through materials, campaign assets, and digital content.
• Solid knowledge of commercial sales channels, partner ecosystems, and the technology industry, with working familiarity of PC, IT hardware, and enterprise or SMB buying journeys.
• Strong project and program management skills, with the ability to manage multiple initiatives simultaneously, oversee budgets and MDF/BDF programs, prioritize competing requests, and meet tight deadlines in a fast-paced environment.
• Proven ability to work independently, manage priorities, and drive execution while collaborating effectively within cross-functional and partner-facing teams.
• Data-driven and results-oriented mindset, with the ability to evaluate program performance, optimize execution, and demonstrate ROI.
• Proactive, adaptable, and solution-oriented, with a strong sense of ownership and continuous learning.
• Excellent communication and presentation skills; fluent in English (written and verbal).    

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B or channel marketing, preferably within the technology, IT hardware, or commercial solutions industry.
  

• Hands-on experience working with channel partners such as distributors, VARs, or solution providers, including co-marketing programs, MDF/BDF management, or partner-funded initiatives.
• Experience in the PC, consumer electronics, or commercial technology industry is strongly preferred.

• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time. 
• Domestic travel of up to 25% may be required to support partner engagements, industry events, and marketing programs.