One of our direct client is urgently looking for  Channel Marketing Manager @ San Jose, CA

TITLE:  Channel Marketing Manager
LOCATION: San Jose, CA
DURATION: 6 Months

Rate: DOE

Duties: As Channel Marketing Manager – Cable TV / Telecom, you are a self-starter who works cross-functionally, combines creativity with disciplined planning and execution to help drive TiVo's products through the pay-tv operator channel. You will help develop and execute general program-related and partner-related marketing campaigns and activities that help our cable TV and telecom customers educate and excite customers about their TiVo-powered entertainment services.
Responsibilities

Define and lead creation of channel marketing campaigns

Coordinate rollout of campaigns to operators, aligned with roadmap

Package up TiVo value prop, purchase drivers, research insights and messaging for operator's marketing teams

Create a training package for operator' sales teams

Manage, replace and roll out new tool for operators

Operator Management

Establish regular communication rhythm with operators (webinars, newsletters, etc)

Ramp new operators on marketing support available

Support operator marketing teams on an on-going basis

Support TiVo sales teams on prospects

Partner with Tech Pubs and Support Teams to package up TiVo support for upcoming releases

Collaborate with Content Partners to create launch kits for operators

Skills: Experience

Expertise in direct to consumer marketing for cable/telecom or other subscription-based services

Channel or partner marketing experience in B2B technology.

Bachelor's degree in Marketing or related field.

Excellent communications (verbal and written), and presentation skills.

Collaborative work style, especially in a highly virtual and cross-functional environment.

Strong project management skills.

Highly self-motivated with strong drive to succeed.

Keywords:

Education:

Expertise in direct to consumer marketing for cable/telecom or other subscription-based services

Channel or partner marketing experience in B2B technology.

Bachelor's degree in Marketing or related field.

Skills and Experience:

Required Skills: 

CABLE TV

CHANNEL MARKETING

MARKETING

TELECOM

B2B