Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. We serve over 1,000 clients across industries with services including managed IT, cybersecurity, cloud, connectivity, voice, and custom application development.
About the Role
We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high-impact role, you will develop and execute go-to-market strategies with technology vendors, referral partners, and reseller channels, translating partner relationships into measurable pipeline and revenue.
You will sit at the intersection of sales and marketing, working cross-functionally to build co-marketing programs, manage market development funds (MDF), and drive demand generation through our partner network. If you thrive in a fast-moving environment and have a track record of delivering results through channel partnerships, we want to hear from you.
What You'll Do
•Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures.
•Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events.
•Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting.
•Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity.
•Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel).
•Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue.
•Manage relationships with external vendors, agencies, and event partners.
•Support the onboarding and activation of net-new partners.
•Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners.
What We're Looking For
•5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector.
•Proven experience working within an MSP, VAR, or technology vendor environment.
•Hands-on expertise with MDF programs, co-op funds, and partner portal platforms.
•Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent).
•Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline.
•Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment.
•Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences.
•Willingness and ability to travel approximately 30% of the time.
•Bachelor’s degree in marketing, business, communications, or related field; MBA a plus.
Nice to Have
•Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure.
•Certifications in Google Analytics, HubSpot, and other marketing and sales platforms.
•Experience managing event budgets of $250K or more.
•Existing relationships within the DFW technology partner community.
Netrio is a full-service managed service provider (MSP) and managed security service provider (MSSP) exclusively focused on the IT needs of small and mid-market enterprises. Our end-to-end portfolio of services includes managed IT infrastructure, cybersecurity, cloud, network operations (NOCaaS), connectivity and voice, and custom application development. The company has offices in Texas, New York, Minnesota, and Northern Ireland and supports customers throughout North America.
