Responsible for defining the Go-To-Market (GTM) and digital channel activation strategies, including digital channel roles, activation initiatives, and planning frameworks aligned with business objectives and customer journeys.
Provides strategic guidance for GTM inventories if needed and support the enablement GTM strategy execution through clear GTM startegy and planning alignment with stakeholders.
Conduct GTM monitoring and evaluation, provide necessary GTM Iteration and enhancement recommendation based on performance to perform necessary GTM adjustment or optimization plan to support informed business decisions.
- Quality and effectiveness of GTM and channel activation strategies
- Timely delivery of GTM planning frameworks and activation playbook
- Alignment of GTM strategies with business objectives and customer journeys
- Stakeholder alignment and adoption of GTM strategies
- Clarity and relevance of GTM startegies and digital channel marketing / activation recommendations
- Provide recommendations based on GTM monitoring and evaluation
- Explore potential remarketing/cross-sell/upsell opportunities
Zurich Insurance Group (Zurich) is a leading global multi-line insurer founded more than 150 years ago, which has grown into a business serving more than 75 million customers in more than 200 countries and territories, while delivering industry-leading total shareholder returns. Our customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872.
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