Job Description

KEY ACCOUNTABILITIES

1. Channel activation/Animation & Visibility

• Translate channel strategy, commercial plans, and allocated budgets into impactful brand activations and category demand creation at the outlet level, leveraging audience and channel insights.

• Develop and implement channel development strategies and category management initiatives across visibility, trade programs, and channel activations to drive brand and category growth at the point of purchase.

• Provide clear, actionable guidance to Brand Representatives (BRs) to ensure effective execution of trade marketing initiatives, grounded in strong industry knowledge.

• Monitor and evaluate the quality of BR-led activations and promotional activities, offering feedback for continuous improvement and execution excellence.

• Design and execute trade programs aimed at accelerating home consumption.

• Collaborate closely with the Sales team and Regional Trade Marketing to ensure seamless execution and tracking of trade activities.

• Support the rollout and execution of digitally enabled direct-to-consumer programs (e.g., Scandi loyalty program) through the BR network.

• Champion the implementation of digital trade solutions to enhance engagement and efficiency.

• Drive Point-of-Sale (POS) effectiveness and ensure strong return on investment (ROI) for all trade marketing expenditures.

2. Category Management

• Source andanalyzecategory insights and information to provide key accounts well developed category management consultation to include range optimization,visibilityand display guidance.

3. Business Information & Intelligence

• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.

• Collect, consolidate, and analyze performance data and field insights gathered by Brand Representatives (BRs) to assess the effectiveness of trade marketing programs and consumer advocacy initiatives.

4. Budgeting & Control:

• Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan. Track and control budgets specifically for the Off-Trade team and Brand Representative (BR) team, ensuring alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.

• Lead budget spending tracking, contracts & payments follow up

JOB REQUIREMENTS

Education& Experience

• Bachelorsmaster's degree in marketing, or equivalent

• At least5years in Trade Marketing, Sales, Marketing at the equivalent position

• Experience of work in Category management experience with majortraditionaloff trade

• Experience inmanageteamwith at least 4 team members

• Creative thinking, open-minded and enthusiasm inthe beverageindustry

Functional& LeadershipCompetencies

• Proficiency in English, both written and verbal.

• Strong computer literacy, with advanced skills in Microsoft Excel (including PivotTables and Power Query).

• Solid experience in data analysis and visualization using Power BI.

• Functional & Leadership Competencies

• Understanding of the concept of Sales and MKT in alcoholic business or related field

• Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills

• Detail,data-oriented, proactive mindset

• Love to socialize, teamwork

Business Understanding:

• Comprehensive understanding of consumer behavior, customer and category management

• Comprehensive understanding ofroute to marketandtraditionaltradechanneloperation.

Job Posting End Date:

Target Hire Date

2026-06-15

Target End Date