Nestlé

Channel Manager

Nestlé  •  Ho Chi Minh City (Onsite)  •  3 hours ago
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Job Description

MAIN PURPOSE OF THE ROLE

OOH (Out-of-Home) Channel Manager is a strategic commercial role responsible for growing sales, developing channels, winning operators, and contributing into long-term Route-to-Market (RTM) capabilities across foodservice and institutional customers.

  • Analyze OOH market trends and channel dynamics across 13 sub-channels.
  • Build annual Channel Development Plans and develop channel-specific growth strategies.
  • Identify new business opportunities and develop key customers, including contract caterers.
  • Design win-win commercial programs to drive outlet acquisition and conversion.
  • Match portfolio solutions to channel needs and develop channel-exclusive applications.
  • Create menu applications that support SKU adoption, usage frequency, and basket size growth.
  • Manage channel trade investment, monitor ROI, and work with Finance and Sales on customers’ annual agreements.
  • Build channel knowledge, share best practices, and develop playbooks/toolkits.

REQUIREMENTS

  • Bachelor’s degree in Business, Marketing, or a related discipline.
  • Strong commercial thinking with the ability to create demand at operator level and scale opportunities.
  • Good understanding of operator economics, shopper behaviors, menu profitability, and purchase drivers.
  • Solid knowledge of OOH / HORECA & B2B channels, with experience selling solutions or concepts.
  • Strong data-driven decision-making skills.
  • Good cross-functional leadership and stakeholder collaboration capability.
Nestlé

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

House rules: https://nes.tl/HouseRules

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Vevey, CH
Year Founded
Unknown
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