AIA

Channel Innovation & Marketing, Consultant (Manager)

AIA  •  Hong Kong, HK (Onsite)  •  12 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

Oversee and execute large-scale sales events for BEA, Citibank, PBHK, OCBC and CCBM, ensuring seamless delivery and impactful outcomes.

  • End-to-end event logistics management, including venue coordination, partner communication, program development, and on-site execution.
  • Act as Person-in-Charge (PIC) for major conventions for BEA, PBHK, OCBC and CCBM.
  • Lead planning and delivery of flagship events such as HNW League, BEA Awards Night, Sales Rally, and other high-profile gatherings etc.

Centralized Programs & Strategic Support

  • Work collaboratively within PD and other internal stakeholders to deliver the marketing and distribution activities in a timely manner and quality delivery
  • Support supervisor on some ad hoc tasks (e.g. GPD conference. Voice of Distribution, NPS etc.)
  • Provide strategic and operational support for cross-functional programs that enhance sales effectiveness and engagement.
  • Plan and monitor the relevant marketing budget

Stakeholder Engagement & Branding

  • Serve as a key liaison for branding approvals, ensuring compliance with corporate guidelines.
  • Support on relationships building with internal stakeholders and senior management to facilitate collaboration and alignment.

Premiums Development

  • Design and source premiums and merchandise tailored for different channels, ensuring alignment with brand positioning and customer engagement strategies.

Job Requirements

  • University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
  • Mature, creative and business minded with excellent marketing skills
  • Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
  • Good timeline management skill
  • Strong communication and writing skills in both Chinese and English is a must
  • Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
  • Insurance product knowledge would be an advantage

Others:

  • You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
Social Media