Job Description

As a Channel Digital Marketing Specialist, you will play a key role in driving profitable digital growth within the Japan & Australia market. You will be at the forefront of developing and executing optimized, channel-specific strategies that align with commercial goals and brand direction. With a strong focus on performance and innovation, you will take ownership of digital marketing campaigns—from planning to execution—across your dedicated channels.

In this role, you will collaborate closely with regional teams, agencies, and cross-functional partners to ensure strategic alignment, effective communication, and impactful delivery. Your work will directly contribute to improving traffic, conversion, and revenue, while ensuring a strong and consistent brand experience across all touchpoints.

The Channel Digital Marketing Specialist reports to the Digital Marketing Manager.

What you will do:

• Improve and implement digital channel strategies tailored to the Japan market.
• Manage campaigns across PPC, social media
• Analyze performance data to optimize traffic, conversion, and revenue.
• Collaborate with internal teams (PR, merchandising, creative) to align with the commercial plan. Partnering with external DX team and agencies.
• Manage and report on channel budgets and KPIs using Google Analytics and other tools.
• Brief creative needs based on insights and ensure brand consistency.
• Educate and communicate the value of digital efforts to internal stakeholders.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• 3+ years experience in digital marketing.
• Experience in digital marketing with a strong understanding of digital media performance and key marketing metrics (e.g. CPM, CTR, CPC, CPA and ROAS), with the ability to interpret performance and identify opportunities for optimisation.
• Strong analytical, communication, and project management skills.
• Strong sense of ownership over paid media performance, with the confidence to manage agency relationships, lead day-to-day campaign discussions, and challenge recommendations where appropriate.
• Experience working with cross-functional teams and external agencies. Agency experience is advantageous.(if just agency experience but without in house experience is this okay)
• Experience using Google Analytics (GA4 preferred), with a good understanding of Google Ads, Meta Ads Manager or other paid media platforms.
• Structured, proactive and results-oriented, with a customer-first mindset and an interest in fashion and retail.
• Business English proficiency level

Additional Information

This is a full-time position based in our Japan office.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to this colleagues also receive

• Commuting fee
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Childcare / Family Care Leave
• Health checkup
• Wellness benefit (Benefit one)
• Paid leave / Sick leave
• Volunteer benefit
• Opportunity to work with global environment

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.