Job Description

CHANGE MANAGEMENT MANAGER

Location: Ho Chi Minh City

Department: Transformation Management Office (TMO)

🎯 1. Role Purpose

Lead and drive enterprise-wide Change Management for large-scale transformation programs under TMO, ensuring:

• Strong adoption across senior leadership and middle management
• Consistent behavioral change across hundreds of branches
• Minimized resistance and maximized transformation impact

🧩 2. Key Responsibilities

A. Change Management Strategy

• Design and implement end-to-end Change Management strategies for transformation initiatives
• Apply the ADKAR framework (Awareness – Desire – Knowledge – Ability – Reinforcement) across all programs
• Conduct stakeholder analysis (executives, middle managers, frontline) and tailor engagement approaches

B. Internal Communication Leadership

• Develop and execute multi-channel internal communication plans
• Emails, townhalls, videos, intranet, internal social platforms
• Craft compelling messaging:
• “Why change?”, “What’s in it for me?”
• Partner with leadership to ensure consistent and aligned narratives
• Ensure effective message cascade across all branches (nationwide)

C. Adoption & Behavioral Change

• Design and deploy initiatives such as:
• Training & enablement programs
• Change champion networks
• Regional/cluster roadshows
• Define and track adoption and behavior metrics
• Usage rate, behavioral KPIs, change readiness
• Proactively manage resistance across different organizational levels

D. Governance & Measurement

• Establish frameworks to measure change effectiveness:
• ADKAR scoring
• Engagement and adoption metrics
• Provide regular reporting to TMO leadership
• Recommend adjustments based on data insights

E. Stakeholder Management

• Engage and influence:
• Senior leadership (ExCo / BOD)
• Regional and Branch Managers
• Facilitate workshops, alignment sessions, and leadership briefings
• Act as a bridge between TMO and business units

✅ 3. Qualifications

🎓 Experience

• 5–10 years of experience in:
• Change Management / Transformation / Internal Communication
• Proven experience in large-scale, multi-site program rollouts
• Banking experience is NOT required

🧠 Core Competencies (Must-have)

• Strong expertise in ADKAR methodology
• Solid experience in internal communication strategy and execution
• Experience driving adoption in large, distributed organizations

💡 Skills

• Strategic thinking with strong execution capability
• Excellent storytelling and communication skills
• Strong stakeholder management (senior-level influence)
• Data-driven mindset (measurement of adoption and impact)
• Facilitation and influencing skills without direct authority

🌟 Nice-to-have

• Experience working in Transformation Office (TMO) environments
• Certifications:
• Prosci / ADKAR
• Exposure to:
• Digital transformation programs
• Nationwide sales or branch network organizations