1.
Position Summary
VinFast is seeking a visionary and
results-oriented Chief Executive Officer (CEO) to lead VinFast E-scooter in Indonesia,
driving the company’s mission to accelerate the transition to sustainable,
electric urban mobility.
The ideal candidate will combine
deep strategic acumen with operational excellence — capable of leading a
fast-growing, innovation-driven organization across R&D, manufacturing,
sales, network development & marketing.
As the division’s top executive,
the CEO will define the business roadmap, inspire a high-performing team, and
deliver breakthrough results in domestic markets.
2.
Objectives
of this Role
·
Be
the public and strategic face of VinFast’s E-Scooter business, representing the
company with partners, investors, regulators, and the media.
·
Lead
the overall strategy, P&L, and organizational performance of the E-Scooter
Division across all markets.
·
Drive
the execution of business plans that expand VinFast’s footprint in the electric
two-wheeler segment.
·
Oversee
R&D, production, marketing, and commercial operations to ensure sustainable
profitability and innovation leadership.
·
Foster
an inspiring, collaborative, and high-performance culture aligned with
VinFast’s Indonesia values of innovation, speed, and customer-centricity.
3.
Key
Responsibilities
·
Strategic
Leadership:
Develop
and implement long-term business strategies, market entry plans, and product
portfolios to achieve sales growth and brand dominance in the e-scooter
category.
·
Commercial
Management:
Lead
sales, distribution, and marketing initiatives to maximize market share and
customer satisfaction. Oversee retail financing partnerships, dealer network
performance, and brand campaigns.
·
Operational
Excellence:
Oversee
manufacturing efficiency, supply chain optimization, and quality control to
meet production and delivery goals.
·
Financial
Oversight:
Manage
divisional P&L, budgets, and investments to ensure financial health and
return on capital.
·
Team
Leadership:
Build,
coach, and empower a high-performing leadership team across Sales, Dealer
network Development, Sales Operation & Marketing.
·
Stakeholder
Engagement:
Represent
VinFast E-Scooter with government agencies, strategic partners, and global
collaborators in sustainability and EV innovation.
4
Required
Skills and Qualifications
·
Strong
background in the two-wheeler or broader mobility industry, with a solid
understanding of local and regional markets.
·
Minimum
15 years of leadership experience, including at least 5 years in a C-suite or
business-unit head role.
·
Proven
success in P&L management, strategic execution, and organizational scaling.
·
Expertise
in corporate finance, manufacturing operations, and global supply chains.
·
Demonstrated
ability to lead cross-functional, multicultural teams and drive results under
pressure.
·
Excellent
relationship-building skills with dealers, distributors, and business partners.
·
Outstanding
communication, negotiation, and stakeholder-management skills.
·
Fluent
in English
5.
Preferred
Skills and Qualifications
·
Master’s
degree (MBA, Engineering, or related field).
·
Strong
analytical mindset with hands-on project management skills.
·
Entrepreneurial,
agile, and purpose-driven leadership style.

VinFast - a member of Vingroup – envisioned to drive the movement of the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, Vietnam.
Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. Learn more at: https://vinfastauto.com.