Job Description

1. Content Strategy & Direction

• Work closely with CEO and marketing team to extract ideas, perspectives, and narratives
• Translate business goals into content themes (e.g., leadership, mental health, startup journey)
• Plan weekly/monthly content calendar across platforms (TikTok, LinkedIn, YouTube, IG)

2. Content Creation (End-to-End)

• Write scripts, captions, hooks, and storytelling angles
• Direct or co-create video content (talking head, vlog, educational, trends)
• Ensure content is aligned with CEO’s tone, personality, and brand positioning

3. Content Production (End-to-End)

• Independently handle the full content production process (pre-production → production → post-production)
• Shoot and produce content using a mobile-first or lightweight setup
• Edit videos (or use basic editing tools) to ensure fast turnaround and platform-ready quality

4. Performance Tracking & Optimization

• Track weekly performance (views, engagement, saves, shares)
• Identify winning formats and iterate quickly
• Suggest experiments and improvements based on data

5. Personal Brand Development

• Help define CEO’s unique voice and positioning
• Stay on top of trends and adapt them to fit brand narrative
• Ensure consistency across all platforms

Requirements

• 2–5 years in content creation / social media / storytelling
• Strong copywriting and storytelling skills
• Deep understanding of short-form content (TikTok, Reels)
• Ability to turn complex ideas into simple, engaging content
• Fast execution and adaptability
• Experience working with founders / personal brands
• Basic video editing or directing skills
• Understanding of mental health / wellness space
• Familiarity with creator economy trend

Benefits

• Health Insurance
• Hybrid work
• Annual Leave 12 days
• Mental Health counseling sessions with psychiatrists and psychologists through ooca platform
• Social Security Insurance
• Provident Fund (condition applied)
• Annual Health check-up (condition applied)
• Special discount home loan interest with Government Housing Bank
• BYOD policy: Personal laptops less than 3 years old are eligible for 1000 THB/month subsidy (registration required)

Role Purpose

Own and execute content that builds the CEO’s personal brand and thought leadership across platforms—turning ideas, insights, and experiences into engaging, high-impact content that drives trust, visibility, and business outcomes.