Job Description
About the Team:
The TikTok LIVE AMS Marketing team drives growth and cultural relevance for TikTok LIVE across the Americas. The team focuses on high-impact celebrity LIVE events and flagship IPs such as TikTok LIVE Premiere, creating must-watch moments that connect creators, celebrities, and fans in real time.
About the Role
As the Celebrity Live Ops Manager, you will lead the end-to-end operations of celebrity-led LIVE events. You will help shape and scale marquee programs, from global Q&As and premiere moments to concert series and other high-visibility campaigns. This role will build repeatable operational models and strong execution standards to support partnerships with top-tier talent.
Responsibilities
- Lead strategy and execution for high-profile celebrity LIVE sessions, premieres, and concert series.
- Own and optimize key LIVE performance metrics, including Peak Concurrent Users, unique viewers, and impressions.
- Drive traffic and growth strategies to maximize visibility and engagement for flagship events.
- Partner closely with Product, Traffic, Marketing, and other cross-functional teams to improve LIVE features, tools, and event outcomes.
- Coordinate with talent representatives, agency partners, and internal stakeholders to deliver seamless event execution.
- Build and refine scalable operational frameworks and standard operating procedures for celebrity LIVE programs.
Minimum Qualifications
- 3+ years of experience in live streaming operations, entertainment marketing, consulting, talent management, or a related field.
- Experience managing large-scale digital events, celebrity activations, or other high-visibility campaigns.
- Ability to build scalable operational processes and drive cross-functional execution in a fast-paced environment.
- Strong analytical skills with the ability to use performance data to generate actionable insights.
- Excellent communication and stakeholder management skills.
