Job Description

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.​

About the Job

As a CEE Consumer & Market Insights Lead you will be responsible for designing and executing research, synthesizing data sources, research outputs and market trends into best in-class insight stategy and recommending action to support business strategies and decision making. The CEE Consumer & Market Insights Lead is a key advisor and business partner to brand marketing teams across the CEE zone. You will also manage a team of two.

Your main responsibilities will be:

• Collaborating with brand marketing and cross-functional partners to create a learning plan / research roadmap that identifies and addresses key knowledge gaps and business opportunities.

• Ensuring the research roadmap and budget align to key priorities for global and local and across innovation, communications, and foresight.

• Leading the development, execution and delivery of custom research studies (qualitative and quantitative) including research design, supplier selection, questionnaire development, analysis, and share-out. Managing research projects to ensure delivery on time, cost effectiveness and quality.

• Coordinating learning plans with Brand Leads team.

• Collaborating with Brand Leads and Digital Teams to inform consumer, shopper, and expert advance targets.

• Ensuring custom segmentation insight is woven throughout creative development and innovation initiatives.

• Owning a comprehensive understanding of the business environment including competitive brands and products, macroeconomic, social and demographic factors and trends.

• Generating forward looking and predictive views of trends by understanding drivers of consumer behavior, articulate clear and compelling requirements for business action.

• Connecting the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth.

• Leading a team of CMI Managers across CEE countries, driving their growth and impact, while presenting Challenger Mindset behaviors.

About you:

• 7+ years of professional experience with relevant consumer insights background on leadership position

• University degree in business or sociology/psychology preferred

• Experience in OTC and/or FMCG industry

• Strong passion and empathy for consumer, shoppers & experts

• Proficiency in best-in-class digital insights tools / practices and ability to deploy in matrixed organization

• Experience with informing multiple types of projects, including: positioning, brand architecture, creative / messaging development and evaluation, segmentation, innovation development and segmentation, shopper research, path to purchase, etc.

• Strategic thinking with big picture

• Cooperative and inclusive team player

• Good verbal and written communication skills to influence senior leaders in a fast-moving environment

• Flexibility to adapt to constantly changing business environment

• Fluency in English and one of CEE language

Our offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully

• Flexible home office policy, with a possibility to work up to 2 days of time from home

• An attractive package of benefits

• Employee Assistance Program (mental health support, legal and financial consulting)

• Gender neutral paid parental leave as well as volunteer days.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

#LI-HYBRID