Havas Media Network

CDI - Mobile & Multi-device Trader

Havas Media Network  •  Republic of France (Onsite)  •  5 days ago
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Job Description

Directly reporting to the Trading team manager, the Mobile trader is responsible for the delivery of media trading primarily on mobile but also multi-device for a portfolio of clients.

S/He will contribute to the development and implementation of consulting services.

S/He will actively participate in the development of the activity of Mobext and Affiperf with clients & major programmatic partners.

S/He will conduct mobile & multi-device campaign operations.

S/He will be responsible for overseeing campaigns, the customer satisfaction and the ability to take advantage of the offer Mobext & Affiperf for the success of their strategic objectives.

Main Responsibilities

Operations

o Operate programmatic campaigns

o Oversee the campaigns delivery and their profitability

o Insure the respect of procedures

o Weekly reporting activities and results to Trading Director


Campaign optimization

o Daily campaign pacing adjustments to deliver campaign budgets and ordered units

o Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis.

o Weekly analysis of top performing domains

o Minimum weekly analysis of 3rd party statistics

Reporting

o Weekly reporting updates for Trading Director

o Weekly reports to agency partners

o Weekly report of management statistics for their campaigns (performance, pacing etc.)

o Familiarity with trading platforms especially mobile trading platforms

o Audit local trading operations and report to Trading Director

Career Development

o Develop an understating of A/B and split testing methodologies

o Deploy testing methodologies on campaigns under the direction of Trading Managers

o Actively take part in new product testing and implementation; proactively feedback to Trading Director and Local Head.

o Develop an understanding of the wider programmatic ecosystem and the modern media agency

Education

Master’s degree in Marketing, Communications or in an analytical or quantitative discipline.

Previous Experience

1+ year experience in media trading, specifically in mobile or programmatic

Language Skills

French and English mandatory

Key Competencies

  • 1+ year of experience in media trading
  • Good knowledge of digital advertising landscape
  • Understanding of the operational process of running media trading operations
  • Highly numerate and comfortable with data processing and interpretation
  • Interested in technology and mobile platforms
  • A keen problem solver
  • An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
  • Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
  • Excellent organizational, project management skills with the ability to work under tight timelines
  • Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
  • Good attention to detail and process oriented
  • Strong work ethic, self-motivated and able to take initiative
Havas Media Network

About Havas Media Network

Havas Media Network is the media experience agency. Havas Media Network delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. Havas Media Network is part of Havas, one of the world’s largest integrated content, media and communications groups. Havas Media Network also consists of two global media networks: Havas Media and Arena Media.

The media experience agencies are home to specialists across 150 countries worldwide, with 73 Villages. Clients include BBC, Canal+, Credit Agricole, Dolce & Gabbana, EDF, Fidelity Investments, Grupo Carso, Hyundai, JDE, Kia, Leroy Merlin, Lidl, PNC Bank, Puma, Reckitt Benckiser, Red Bull, Sanofi, Shell, Telefonica, YUM Brands, among many others.

Industry
Marketing & Advertising
Company Size
5,001-10,000 employees
Headquarters
New York, NY
Year Founded
Unknown
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