Job Description

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize their impact on the environment. For additional information about Coty Inc., please visit www.coty.com

Missions

Reporting to the Consumer Engagement Lead, the Retail & Consumer Engagement Project Manager drive evolution of merchandising and retail experience across a brand pool, by developing high-impact, consumer-centric experiential popups and HPPs, at the core of a new consumer-centric and advocacy-led model, to elevate brand desirability, enable data capture, and fuel social amplification.

Key Responsibilities

1. Experiential Retail development

• Lead the development and rollout of pop-ups, experiential podiums and high-profile platforms (HPPs) including activations and immersive retail experiences.
• Translate brand vision into customer-centric retail concepts, ensuring strong storytelling, unicity, impact, emotional engagement, and social shareability.
• Act as a point of contact for all retail and consumer engagement projects across global markets.
• Ensure consistency while allowing for local market adaptation.
  
  

2. Concept Development & Production

• Oversee the end-to-end development of retail experiences:
• Creative briefing and concept validation
• Design development (in collaboration with agencies)
• Technical feasibility and production
• Manage external agencies and suppliers to deliver premium, innovative, and scalable executions.
• Ensure all activations meet brand standards and operational excellence.
  
  

3. Advocacy-Driven Engagement Model

• Design and implement advocacy-led experiences, embedding social sharing, influencer engagement, and UGC mechanics into retail activations.
• Partner with Marketing and Digital teams to integrate social amplification strategies (KOLs, content creation moments, live experiences).
• Define consumer journeys that convert physical interactions into online reach and engagement.
  
  

4. 360° Consumer engagement cross-functional collaboration

• Interface with internal stakeholders (Brand, Trade Marketing, Digital, CRM, PR).
• Ensure alignment between retail, marketing, and digital ecosystems for fully integrated campaigns.
• Support brand teams in embedding consumer engagement principles into their go-to-market strategies.
• Integrate data capture mechanisms into all activations (CRM, lead generation, behavioral tracking), to ensure seamless collection.
  
  

5. Guidelines & Best Practices

• Develop and deploy toolkits and guidelines for HPPs and pop-ups:

• • Experience design principles
  • Social amplification & data collection frameworks
• Ensure global consistency while enabling agility for local teams.
• Track implementation and gather feedback from markets.
  
  

6. Data Capture, Consumer Insights & Benchmarking

• Analyze performance KPIs for experiential retail success to continuously optimize experiences and ROI:
  • Traffic and engagement
  • Data capture volume & quality
  • Social reach & amplification
  • Conversion & ROI
• Monitor performance across markets and identify best practices.
• Conduct regular competitive benchmarking on experiential and advocacy-led retail.
  
  

Experience & Background

• 1 to 3 years’ experience in:
  • Global Merchandising
  • Retail Project Management
  • Trade Marketing or Retail Excellence
• Experience in luxury, beauty or selective retail environments strongly preferred
• Proven exposure to international / WW markets
  
  

Technical skills

• Solid knowledge of retail merchandising standards and production constraints
• Comfortable working with agencies, suppliers and production partners
• Strong proficiency in PowerPoint and Excel
• Strong ability to read and understand Technical Drawings (TD) is a plus ; if not mastered, willingness/capacity to learn quickly
• Fluent in English

Key competencies & Profile

• Good organization and prioritization skills
• Ability to handle multiple topics and stakeholders, with guidance
• Clear and structured communication
• Sensitivity to brand image, creativity and retail experience
• Proactive and solution-oriented, with willingness to learn
• Team player with a cross-functional mindset
• Reliable, detail-oriented and delivery-focused in a fast-paced environment

What we offer

• A salary that matches your knowledge and experience
• Meal vouchers
• 50% transportation refund
• Access to the Coty shop with preferential rates on Coty products
• Based in our offices in central Paris