Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As APAC OU Effectiveness Manager, you will report to the APAC Analytics Director. You are responsible for the management and delivery of investment effectiveness analysis, Marketing Mix Modelling (MMM), Digital Commerce Analytics and leading thinking on content excellence/AI embedding for the OU, with focus on Wider Asia.

A day in the life

Role Responsibilities

• Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
• Partner with the Global MMM & PAD Team to ensure delivery and integration of the results and findings for APAC into relevant markets, ensure on-going conversation to embed findings and adjust investment plans accordingly
• Drive adoption of analytics solutions that will contribute to APAC’s strategic objectives, specifically leveraging traditional and digital analytics to drive impactful decision-making in Innovation Development, Connections development, white space identification, and brand/activity performance understanding.
• Serve as a key advisor and business partner, providing data-driven insights from analytics to ensure the consumer, shopper, and expert are at the heart of OU decisions.
• Partner with commercial teams, providing robust analytical support for objectives, infusing Deep Human Understanding & Deep Market Understanding across teams by providing compelling analytical evidence.
• Drive and build Digital Commerce Analytical capabilities embedding social commerce and analytics with focus on wider Asia
• Build and leverage gen AI capabilities to win in GEO partnering with commercial analytic teams

Your areas of knowledge and expertise that matter most for this role

Basic Qualifications:

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
• In-depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
• Hands-on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis
• Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills

Preferred Qualifications:

• A track record of exploring and implementing new analytical methodologies, tools, and technologies to enhance capabilities and drive efficiency
• Demonstrated success in managing agency relationships and fostering senior-level engagement
• Ability to enable and drive change – resilience and tenacity

Job Posting End Date

2026-06-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.