3M

CBG OEM product marketing

3M  •  Shanghai, CN (Onsite)  •  4 months ago
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Job Description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

About the Role:

We are seeking experienced Portfolio Marketing to lead the entire lifecycle of our flagship Scotchgard protective material portfolio. You will be deeply involved in market strategy development, portfolio optimization, new product development, and launch execution to drive business growth and market share. This role requires deep industry insight, exceptional strategic marketing skills, and strong cross-functional collaboration.

Key Responsibilities:

1. Market & Product Strategy: Conduct in-depth analysis of market trends, competition, and customer needs in protective material. Develop and execute portfolio strategy. Define market requirements for new products/applications.

2. Launch & Promotion Management: Develop and execute go-to-market plans for new and key products. Plan and lead industry seminars and educational initiatives for B2B customers and B2B2C consumers.

3. Sales Enablement & Customer Insight: Provide expert training and support for sales teams. Engage with key customers to gather and translate market feedback.

4. Cross-functional Collaboration: Act as the bridge between Marketing, R&D, Supply Chain, and Sales to drive new product development projects.

Qualifications:

Education: Bachelor's degree or above in Chemistry, Chemical Engineering, Textile Engineering, Polymer Materials, or related fields.

Experience:

  • Minimum 5 years of experience in Product Management or Technical Marketing within a B2B setting, with a mandatory background in textile chemicals, functional finishes, specialty chemicals, fabric or related industries.
  • Candidates with solid fabric knowledge and extensive industry connections will be given priority.

Core Competencies: Proficiency in the principles and applications of functional finishes. Strong market analysis, strategic planning, communication, and project management skills.

Fluent in English, both written and spoken is required

Other: Willingness to travel

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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About 3M

3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
St Paul, MN
Year Founded
1902
Website
3m.com
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