The Hershey Company

CATMAN Specialist Walmart

The Hershey Company  •  Onsite  •  9 days ago
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Job Description

Position Title: CATMAN Specialist Walmart
Advanced English
Location of Job: CDMX or Guadalajara - Hrybid working scheme
Countries in Scope: Puerto Rico

  • Responsible for coordinating and leading the category management agenda by translating category and shopper strategy into prioritized initiatives, guiding analytical execution, and acting as the primary category partner for internal and customer teams.

Top 5 Core Responsibilities / Outcomes Expected

  • Lead the Category Management agenda by defining priorities, initiatives and deliverables aligned with shopper, channel and customer strategies.
  • Translate category strategy into execution plans by guiding assortment, space, and shelving recommendations across customers and channels.
  • Act as the primary category point of contact for internal teams, ensuring alignment and relevance of category initiatives.
  • Review, validate and elevate analytical outputs (planograms, insights, reports) to ensure quality, consistency and actionability.
  • Drive Category Performance Improvements by identifying opportunities, tracking results, and recommending corrective actions.

Other Applicable Scope Defining Dimensions

  • Functional leadership of Category Management Analysts
  • Ownership of category priorities and initiative roadmap.
  • Direct Interaction with Key Customers and Category Teams.
  • No direct P&L Ownership, accountable for category performance impact and initiative effectiveness.


Knowledge, Skills & Abilities:

  • Strong commercial and Category Management frameworks and shopper-centric strategy
  • Advance understanding of assortment optimization, space strategy and category roles.
  • Ability to prioritize, synthesize, and translate analysis into strategic recommendations.
  • Strong stakeholder management and cross-functional leadership skills.
  • Strong analytical literacy with the ability to challenge and elevate insights
  • Bilingual communication skills (English and Spanish).
  • Excellent communication, storytelling and presentation capabilities


Experience & Education

  • Bachelor´s degree in Marketing, Business, or related field.
  • 5 years of experience in Category Management, Sales Analytics, Trade Marketing or related roles.
  • Experience in CPG/FMCG and Chocolate/Confection preferred.
  • Exposure leading categories with Key Retailers.
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The Hershey Company

About The Hershey Company

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.

The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education. 

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Hershey, Pennsylvania
Year Founded
1894
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