Develop strategic marketing plans for a company and then oversee the implementation and execution associated with the marketing plan.
• Collect market data & competitive information from DCs for competitive report.• Deliver and utilize POSM & merchandising tools in each trade channel.• Develop marketing strategies aligned with the brand strategies.• Develop, supervise, and improve procedures to link entire marketing activities with sales team activities.• Ensure the quality of Trade Marketing activities execution, assist in leveraging Sales performance by providing high quality trade Initiatives for various trade channels and maintaining synergy with Marketing function.• Ensure the quality of trade logistics, analyze quality programs execution through health check field tracking reports.• Follow up the execution and logistics of MT & KA activities to ensure product availability, proper utilization of communication-merchandising tools, and solving all relevant logistical problems.• Prepare trade promotional plan in designated channels with crucial customers.• Calculate and improve all trade activities ROI.
Minimum of 5 years of experience.
Excellent interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization.Sales field experience in FMCG & Marketing background brief experience is required.
