Job Description

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a Category Marketing Manager to join our team on a 12-month fixed-term contract! As a Category Marketing Manager, you’ll lead the strategy and execution for Toys, Family, Entertainment and Supplier Funded—driving commercial growth through insight-led marketing and impactful campaigns.

What you’ll be doing

As a Category Marketing Manager working for Kmart you will:

• Lead the development of short, mid and long-term category marketing strategies (6, 12 and 36 months) that shape category marketing direction
• Partner closely with Merchandise, Online, Insights and Marketing teams to become the expert in customer for category and competitor landscape
• Identify category gaps, customer audience and behaviour changes required to achieve marketing objectives and sales growth
• Translate strategy into clear, commercially focused marketing activity and communications plans
• Lead end‑to‑end Supplier Funded and Licensing portfolio for Kmart, including strategy, commercial performance, governance and long‑term scalability
• Develop strong briefs and work with internal teams, external suppliers and agencies to deliver high-quality, effective marketing activity
• Lead and coach a team, building a collaborative and high-performance culture

To be successful in this role you’ll have:

• 10+ years’ marketing and communications experience in retail, Licensing, FMCG or a major brand environment
• Proven ability to develop and deliver strategic category marketing plans that drive measurable growth
• Strong commercial acumen and the ability to translate insights into impactful actions
• Experience in leading a team by providing clear direction, coaching and guidance
• Excellent stakeholder management, with the ability to influence across cross-functional teams
• Strong analytical capability with experience using data and insights to inform decision-making
• Highly developed planning and project management skills, with the ability to manage multiple priorities in a fast-paced environment

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

#LI-Hybrid