Asahi Beverages

Category Manager - Cider & Spirits

Asahi Beverages  •  Melbourne, AU (Onsite)  •  15 days ago
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Job Description

Your Impact

In this role, you’ll play a pivotal part in shaping category growth by developing and delivering insights and strategies that influence Marketing, Trade Marketing, and Sales decisions. You’ll bring the our Spirits and Cider categories to life internally and externally, driving innovation, leading strategic projects, and partnering closely with customers to unlock growth opportunities and deliver best-in-class category outcomes.

Key Accountabilities

  • Develop and deliver category insights and strategy that are at the heart of Marketing, Trade Marketing and Sales decision making
  • Plays a lead role in strategic innovation development, commercialisation and customer engagement along with Marketing/Marketing Insights teams
  • Initiate, develop and lead key projects to identify and solve strategic category problems both internally and with our trade partners
  • Internal: Provide clear recommendations and focus on range & space objectives across existing SKUs and NPD. Translate the category strategy into Joint Business Plans, Category Reviews, Customer Deep Dives and NPD engagement decks partnering with Marketing, Sales and Trade Marketing/Customer Marketing on delivery and execution
  • External: Create and deliver category sell stories to our external customers that link our internal initiatives to external category growth opportunities (through Joint Business Plans, category reviews, NPD sell in with a clear focus on range/space recommendations)

About You

  • Experience across Category, Trade Marketing and/or Account Management
  • FMCG experience with exposure to major customers (e.g. Woolworths, Coles)
  • Strong ability to influence both internal and external stakeholders
  • Experience working with scan/shopper data (e.g. Quantium, Summit highly regarded)
  • Strong presentation skills, both verbal and visual

Why Asahi?

Asahi Beverages is a leading beverage company in Australia and New Zealand, offering a diverse range of alcohol and non-alcohol products. With iconic brands such as Schweppes, Pepsi, Asahi Super Dry, and Peroni, our portfolio spans soft drinks, juices, craft beers, spirits, and more. Since its formation in 2014, the company has grown significantly, driven by innovation and a commitment to meeting evolving consumer needs. At Asahi Beverages, we prioritize collaboration, agility, and high performance, providing growth opportunities for individuals looking to advance their careers. Join us in shaping the future of the beverages category and contribute to our exciting journey.

Asahi Beverages

About Asahi Beverages

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand, producing an extensive range of alcohol and non-alcohol beverages.

Our non-alcohol portfolio extends across soft drinks, mixers, mineral water, water, juice, tea, energy and sports drinks, with iconic and well-loved brands such as Schweppes, Cool Ridge and Pepsi.

Our alcohol portfolio includes both local craft and international beers such as Asahi Super Dry and Peroni, as well as cider, ready-to-drink and spirits brands.

Asahi Beverages formed in 2014 through the integration of the Schweppes Australia and Asahi Premium Beverages businesses in Australia and Independent Liquor in New Zealand. Our Group also includes The Better Drinks Co, a NZ based juice and organic soft drink business and craft brewer, Mountain Goat.

We work in a category with rapidly changing consumer wants and needs, which fuels our entrepreneurial spirit and our thirst for category-growing innovation. Our company has grown enormously over the past decade, and as we continue to evolve, we’re looking for people who thrive on collaborating, connection and building high performing teams and who are agile, adventurous and always willing to jump in and give it their all.

It’s an exciting time to join our company. We believe that with us, you’ll get the experiences you need to develop to the next stage of your career as together we build the Asahi Beverages and the beverages category of the future.

Keen to explore our current vacant positions? Visit our Careers Page:

https://www.asahi.com.au/careers/careers

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Southbank, AU
Year Founded
Unknown
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