Whirlpool Corporation

Category Manager

Whirlpool Corporation  •  Gurugram, IN (Onsite)  •  3 hours ago
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Job Description

Requisition ID: 72728

About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

The team you will be a part of:

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This role in summary:

Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members; imparting continuous on-job training to accomplish greater operational efficiency.

Your responsibilities will include:

Responsible for delivery of Category P&L:
● Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
● Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
● Responsible for tracking and mitigating competition actions
● Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
● Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
● Responsible for New Product Development, Launch and Project Management

Stakeholder Management:
External: Collaborate with Vendors

Internal:

1. Collaborate with platform teams, design, procurement and supply chain team towards product development
2. Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions

Minimum requirements:

Experience: 5-7 years of experience in Category Management/ Brand Management role
Education: Full Time MBA

TECHNICAL:

1. P&L Management

2. Consumer Insighting & New Product development confidence

3. Marketing Communication

Preferred skills and experiences:

MANAGERIAL

1. Lead with speed – agility, focus and

2. Own it - be personally & collectively accountable for results

3. Straight talk – Share honestly, transparently and timely

What we offer:

N/A

Connect with us and learn more about Whirlpool India. See what it's like to work at Whirlpool by visiting Whirlpool Careers Additional information about the company can be found on Facebook, Instagram and YouTube

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Whirlpool Corporation

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Benton Harbor, Michigan
Year Founded
1911
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