Perfetti Van Melle

Category Manager

Perfetti Van Melle  •  Lagos, NG (Onsite)  •  3 months ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.

Job Description

WHAT YOU WILL DO

  • Drive the implementation of the marketing strategy for the company in line with objectives
  • Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval
  • Lead responsibility for brand management and corporate identity
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
  • Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action
  • Plan and execute the Marketing Operations under strict Budgetary Controls
  • Drive innovation agenda based on changing consumer trends & agreed long-term plans
  • Work closely with design agencies and assisting with new product launche
  • Develop new brand communication in close liaison with Group Marketing
  • Ensure the company Advertising and Promotion Policy & Budgets are adhered to
  • After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives
  • Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities

OUR PERFECT CANDIDATE

Knowledge & Experience:

  • Minimum 8 to 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector
  • Sound knowledge of Nigerian media landscape and consumers
  • Experience of having developed new & effective communication materials including TV copies
  • Able to demonstrate success in developing & leading teams
  • Experience working with & successfully managing 3rd party agencies / strategic partners
  • Budgetary & cost control management
  • Competitive intelligence & insights
  • Strong Project Management skills and experience
  • NPD
Perfetti Van Melle

About Perfetti Van Melle

Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.

Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas

The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.

Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
SCHIPHOL OOST, NL
Year Founded
2001
Website
perfettivanmelle.com
Social Media