As our Category Lead for Vertical Services, you will be responsible for scaling Helpling Singapore’s non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence, and build a high-performing ecosystem of partners and service providers.
You’ll work across strategy, partner management, operations, and product enablement - ensuring service quality, profitability, utilisation, and customer satisfaction. This role is ideal for someone who enjoys building, optimising, and scaling business functions from the ground up, especially in a fast-moving environment.
WHAT YOU WILL DO:
Category Strategy & Development
Co-define and execute growth strategy for vertical services aligned with business goals
Evaluate existing services to identify opportunities for enhancement, growth, or repositioning
Develop a sustainable roadmap for category expansion, profitability, and service excellence
Provider Operations & Partner Excellence
Establish scalable SOPs and workflows to support provider onboarding, readiness, and performance
Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets
Set and track performance KPIs for partner agencies and service providers
Lead partner engagement and improvement initiatives to drive quality, retention, and accountability
Equip partner managers with frameworks, tools, and guidance to achieve performance targets
Service Quality & Provider Experience
Act as the voice of the provider and champion initiatives that enhance experience, satisfaction, and feedback loops
Cultivate a strong service culture with consistency, reliability, and high-quality delivery
Data-driven Performance & Continuous Improvement
Analyse commercial and operational performance, identify improvement opportunities, and implement solutions
Lead category-level improvement projects to enhance efficiency and service reliability
Cross-Functional Leadership
Work closely with internal teams to align on goals, campaigns, and product needs
Serve as the primary point-of-contact for management on all vertical services matters
Experience & Skills
5+ years’ experience in category management, operations, or business ownership roles
Proven experience in marketplaces, gig-economy platforms, logistics, or service businesses preferred
Strong operational understanding and ability to build structured systems and processes
Demonstrated ability to drive commercial outcomes and manage partner ecosystems
Data-driven decision-maker with strong analytical and problem-solving mindset
Excellent communication and stakeholder management skills
Who you are
A builder, not just a maintainer - excited to create, refine, and scale systems
Hands-on, resourceful, and comfortable balancing strategic and execution work
Strong leadership presence - able to influence, support, and elevate team performance
Customer- and provider-centric, with a passion for service quality and improving experiences
Comfortable in ambiguity, proactive in creating clarity and momentum
Competitive compensation and performance bonus
Opportunity to build and scale a fast-growing business unit in Singapore
Autonomy to lead strategic initiatives with meaningful business impact
Hybrid work environment with flexibility and trust
A diverse, international team with ambitious goals and a collaborative culture
Personal and professional development opportunities - we believe in growing our people as we grow the business
Ready to shape the growth of Helpling’s vertical services in Singapore? If you are a strategic operator, a builder at heart, and excited to lead a category from scale-up to success, we’d love to meet you.
Apply now and help us redefine home & lifestyle services across APAC.
Helpling started off with the vision to revolutionise the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella. Since 2014, the Helpling Group has expanded into ten different markets across the globe. With different ventures in the household and office service industries, the Helpling Group currently employs about 200 people across its headquarters and six regional offices. Thousands of people use its products, services and platforms every day.
