Job Description

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

The Category Insights Manager supports category leadership by applying syndicated data and customer insights to drive category growth across key retail channels. This role partners with Sales, Marketing, Revenue Growth, working within the Insights COE to build compelling category stories for retailers, inform line reviews, and support channel strategies. The ideal candidate brings hands-on experience working with Nielsen or Circana and strong presentation skills with retail customers. This role will help translate insights into strategies that expand distribution, improve shelf execution, and support innovation across the portfolio.

Key Responsibilities:

• Category Insights and Analysis

• Analyze syndicated data, shopper trends, and competitive performance

• Develop insights that support account strategies and category recommendations

• Support line review storytelling and help build the national narrative that can be customized by customer

• Retailer and Customer Engagement

• Present category insights and recommendations to key retail partners

• Support customer business planning with clear, data-driven insights

• Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies

• Performance Support

• Track category performance across channels using syndicated and internal data

• Identifydistribution, market share, velocity, and pricing opportunities

• Support reporting needs for Sales and Revenue Growth Management

• Cross-Functional Collaboration

• Work within Insights COE to align methodologies and reporting

• Coordinate with Channel and Customer teams to apply insights to execution

• Support innovation validation efforts by providing category context andmacro trends

• Insights Delivery

• Be resourceful in building insights and stories using limited or incomplete data

• Recommend practical solutions grounded in the realities of customer environments

Education and Skill Requirements

• Bachelor’s degree in business, marketing, analytics, or related field

• 4–6years experiencein Category Management or CPG insights

• Proficiencywith Nielsen orCircana platforms

• Experience presenting directly to retailers in formal and informal settings

• Strong analytical skills and ability to simplify data for action

• Ability to work independently, adapt quickly, andoperatein fast-paced growth environment

Position Type/Expected Hours of Work/Physical Requirements

This is a full-time position and may require long hours and may require weekend andnightswork perevents

• Travel Requirements:25%

• While performing the duties of this job, the employeeis regularly required to, stand, sit; talk, hear, and use hands and fingers tooperatea computer and telephone keyboard reach, stoop kneel to install computer equipment.

• Specific vision abilities required by this job include close vision requirements due to computer work.

• Light to moderate lifting isrequired

• Ability to uphold the stress of traveling.

• Regular, predictable attendance isrequired; including quarter-driven hours as business demands dictate.

• Moderate noise (i.e.businessofficewith computers,phone, and printers, light traffic).

• Ability to work in a confined area.

• Ability to sit at a computer terminal for an extendedperiod of time

Other Duties

Pleasenotethis job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Agency Disclaimer:
Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.