About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the function:
Sales are where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets,channelsand occasions to make sure our brands are part of moments that matter everywhere.
It’sa dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference.You’llhave the opportunity to grow your network, develop yourskillsand see the direct impact of your work every day.
About the role:
A highly analytical and commercially minded professional with strong experience in category management and customer development, capable of transforming shopper and category insights into winning strategies. The ideal candidate combines critical thinking, data-driven decision making, and exceptional interested party management skills to accelerate category growth across Modern Trade and E-commerce channels.
The Category Development Manager – Modern Trade & E-commerce is responsible for driving category growth. They use data-driven category management, shopper insights, and commercial strategy development to bring value to customers and the company.
This role will partner closely with Sales, Marketing, Revenue Growth Management, Innovation and key Modern Trade and E-commerce customers to identify growth opportunities, develop category strategies, optimize assortments, and deliver sustainable business growth. The position serves as the category guide, translating consumer and shopper insights into actionable recommendations that strengthen customer relationships and improve category performance.
Key Responsibilities
Category Strategy & Growth
Customer Development & Collaboration
Shopper & Market Insights
Assortment, Merchandising & E-commerce Excellence
Cross-Functional Leadership
Key Performance Indicators
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Mexico City
Additional Locations :
Job Posting Start Date :
2026-08-25
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
