Asahi Beverages

Category Development Executive

Asahi Beverages  •  Melbourne, AU (Onsite)  •  2 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Your Impact

As a Category Development Executive, you will play a vital role in driving category growth through data-led insights and shopper understanding. You’ll translate complex data into compelling stories that inform strategy, enhance shopper experiences, and strengthen partnerships with key retail customers. Working across teams, you’ll help shape category direction and influence commercial outcomes.

Key Accountabilities

  • Analyse scan data, shopper insights, and internal sales performance to identify trends, risks, and growth opportunities
  • Develop clear, actionable insights on category performance, shopper behaviour, and market dynamics
  • Support category reviews, range reviews, and joint business planning (JBP) processes
  • Assist in building fact-based selling stories for customer meetings and retailer engagements
  • Partner with Category Development Managers to identify opportunities across range, space, and promotions
  • Tailor insights and recommendations to align with individual retailer strategies and shoppers
  • Support planogram development and execute range and space optimisation initiatives
  • Monitor distribution, ranging compliance, and rate of sale performance
  • Collaborate cross-functionally with Sales, Marketing, RGM, Shopper Marketing, and Commercial Planning teams
  • Support new product launches with category insights and track performance
  • Contribute to strategic projects and continuous improvement initiatives

About You

  • Experience in data analysis, with the ability to turn insights into actionable recommendations
  • FMCG or Liquor industry experience, ideally working with major retailers (e.g. Woolworths, Coles, Endeavour, IBA/ALM, LMG)
  • Strong Excel skills (intermediate to advanced)
  • Experience with category tools (e.g. Blue Yonder) and shopper/scan data highly regarded
  • Excellent presentation and storytelling skills (both visual and verbal)
  • Highly organised with strong planning and prioritisation capabilities
  • Ability to influence and collaborate with both internal stakeholders and external customers
  • Strong commercial mindset and attention to detail
Asahi Beverages

About Asahi Beverages

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand, producing an extensive range of alcohol and non-alcohol beverages.

Our non-alcohol portfolio extends across soft drinks, mixers, mineral water, water, juice, tea, energy and sports drinks, with iconic and well-loved brands such as Schweppes, Cool Ridge and Pepsi.

Our alcohol portfolio includes both local craft and international beers such as Asahi Super Dry and Peroni, as well as cider, ready-to-drink and spirits brands.

Asahi Beverages formed in 2014 through the integration of the Schweppes Australia and Asahi Premium Beverages businesses in Australia and Independent Liquor in New Zealand. Our Group also includes The Better Drinks Co, a NZ based juice and organic soft drink business and craft brewer, Mountain Goat.

We work in a category with rapidly changing consumer wants and needs, which fuels our entrepreneurial spirit and our thirst for category-growing innovation. Our company has grown enormously over the past decade, and as we continue to evolve, we’re looking for people who thrive on collaborating, connection and building high performing teams and who are agile, adventurous and always willing to jump in and give it their all.

It’s an exciting time to join our company. We believe that with us, you’ll get the experiences you need to develop to the next stage of your career as together we build the Asahi Beverages and the beverages category of the future.

Keen to explore our current vacant positions? Visit our Careers Page:

https://www.asahi.com.au/careers/careers

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Southbank, AU
Year Founded
Unknown
Social Media