Job Description

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

Grand Rapids, MI

How will you fit into the big picture?

The Category Consultant is a trusted partner to Category Leadership, Sales Leadership, internal stakeholders, and customers. In this role, you will help identify opportunities that drive profitable, sustainable growth while bringing category, shopper, competitive, and financial insights to life. Success is defined by your ability to transform insights into action, influence customer strategies, and deliver initiatives that support both customer and Hershey business objectives. By combining strong analytical capabilities with consultative leadership, you will help create more Moments of Goodness for consumers and customers alike.

What will you do?

• Partner with Category Leadership and Sales Leadership to uncover insights, shopper behaviors, category trends, and competitive activity that shape customer strategies and action plans.
• Lead cross-functional projects with Sales, Category Leadership, Marketing, Shopper Insights, and Demand Planning to achieve key business objectives.
• Serve as a consultative partner to customers and internal teams, identifying opportunities that drive category growth and financial performance.
• Bring insights to life through compelling storytelling using category management tools and data sources including Circana, Nielsen, Numerator, SOLVE, proprietary order-writing tools, and dunnhumby loyalty data.
• Influence the development and implementation of category initiatives through the effective use of insights, analytics, and category management capabilities.

Minimum Education & Requirements

Experience:

• Approximately 3 to 5 years of Category Leadership and/or CPG Sales experience.
• Advanced analytical skills and the ability to synthesize shopper, category, competitive, and financial insights into business recommendations.
• Advanced understanding of consumer and shopper behavior, market research methodologies, and consumer sales industry trends.
• Strong knowledge of the category management process and experience applying category principles to drive growth.
• Excellent communication, presentation, and storytelling skills with experience presenting recommendations to customers and leadership teams.

Education:

• Bachelor's degree preferred. The source job description does not specify a required degree.

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

#LI-BS1

The anticipated base salary range for this role is $86,800 to $108500 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.