Job Description

Location: Warsaw

We are looking for an experienced and highly analytical Category and Shopper Marketing Manager - key strategic role designed for an independent expert, responsible for shaping category growth and driving best-in-class category execution across customers and channels.

You will act as a trusted advisor to both internal stakeholders and key retail partners, leveraging advanced data analytics and deep market understanding to unlock category potential.

Main responsibilities will include:

Drive Category Strategy

• Own and actively shape category strategies
• Translate market insights into actionable category growth plans across channels

Lead End-to-End Category Management

• Deliver full-scope category projects including:
  • Assortment optimization
  • Promotional effectiveness and planning
  • Portfolio recommendations tailored to key customers and channels

Advanced Analytics & Insights

• Leverage Nielsen Discovery and other data sources (e.g., GfK, internal sell-out data) to generate deep market insights
• Translate complex datasets into clear, actionable business recommendations

Customer & Retailer Engagement

• Act as a category expert in discussions with Key Accounts, Buyer teams, and Retailer Category Management
• Lead category workshops, joint business planning sessions, and client presentations
• Build long-term, value-driven partnerships with strategic customers

Shopper-Centric Execution

• Develop customer-specific assortment strategies, planograms, and merchandising guidelines
• Ensure strong in-store execution aligned with shopper insights and category roles

Cross-Functional Collaboration

• Partner closely with Sales, Marketing, and Supply Chain teams to deliver aligned category initiatives
• Cooperate with regional/global teams managing a portfolio with strong international footprint

Performance Management

• Monitor category KPIs and performance drivers
• Continuously evaluate initiatives and optimize based on results and insights

What will make You successful?

• Extensive FMCG experience in Category Management, Trade Marketing, or Commercial Analytics
• Proven track record of leading category initiatives with measurable business impact
• Strong exposure to working with Key Accounts, Retailer Category Teams, and Buyers
• Advanced proficiency in Nielsen Discovery (mandatory)
• Strong experience in handling multi-source data (e.g., Nielsen, GfK, internal data)
• Ability to synthesize insights and influence decisions through data storytelling
• Deep understanding of shopper behavior, retail dynamics, and category growth drivers
• Experience in food & beverage categories is a strong advantage
• Highly developed communication and influencing skills
• Ability to operate independently while effectively collaborating cross-functionally
• English minimum B2 (working proficiency)
• Experience in research or data analytics agencies (e.g., Nielsen, Kantar) – nice to have

What do We Offer?

• Opportunity to work with strong global brands in a dynamic and growing category
• A high-impact, expert role with real influence on business performance
• Exposure to international structures and best practices
• A collaborative culture that values data-driven decision making and innovation
• Competitive benefits package: private medical care LuxMed, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking, additional 2 days of annual leave – granted to employees who fully use their annual leave entitlement within a given calendar year.
• Flexible working hours and hybrid work (up to 10days remote work per month)
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.
• “DbajMY’ program supporting employees’ health and wellbeing
• Partially paid Sabbatical available after 7 years of service.
• Work atmosphere based on respect, cooperation and openness to diversity
• Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions