At Cruise, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Cruise is home to some of the world’s most premium fashion brands, delivering an elevated retail experience through exceptional service, presentation, and attention to detail. As part of a growing and ambitious business, our teams play a vital role in supporting luxury retail at pace.
Why Join Us
Pay rates and benefits may vary depending on age and location.
As a Sales Assistant at Cruise, you’ll bring energy, enthusiasm, and customer focus to every shift. From assisting customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience while gaining valuable skills and building your confidence in a premium, fast-paced retail environment.
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Cruise and the wider Frasers Group.
Our Values
Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.