Job Description

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

We are seeking a friendly and enthusiastic Casual Sales Assistant to join our Sports Direct store in Bournemouth. This is an excellent opportunity to work in a fast-paced retail environment, delivering outstanding customer service whilst supporting our team in providing a first-class shopping experience. As a Casual Sales Assistant, you will be at the heart of our store operations, assisting customers, processing transactions, and maintaining our store to the highest standards.

• Provide friendly and knowledgeable customer service, assisting customers with product selection and answering queries about our sports and leisure range - Process customer transactions accurately at till points, handling cash and card payments with precision - Stock shelves and maintain visual merchandising displays to ensure the store is well-organised and appealing
• Receive and process incoming stock deliveries, checking items for accuracy and damage - Maintain store cleanliness and organisation, including tidying fitting rooms and sales floors - Support team members during peak trading periods to ensure smooth store operations - Follow all company policies, procedures, and health and safety guidelines - Contribute to a positive team environment through collaboration and mutual support

Qualifications

• Proven customer service experience in a retail or similar environment - Strong communication and people skills with the ability to engage effectively with diverse customers - Reliable, punctual, and flexible approach to working casual shift patterns, including weekends and bank holidays - Ability to handle cash and operate till systems accurately - Basic numeracy skills and attention to detail
• Teamwork and collaborative approach to supporting colleagues - Desirable knowledge of sports, fitness, or outdoor products - Ability to work efficiently under pressure during busy trading periods - Problem-solving mindset and willingness to take initiative - Enthusiasm for delivering excellent customer service and contributing to store success

Additional Information

Our values shape every shift, every conversation, every decision:

• Think Without Limits Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself: Take responsibility, master the basics, and drive results.
• Be Relevant: Stay connected to our people, our partners, and the planet.

Interest in these roles is high, so we may close the vacancy early. Get your application in soon to avoid missing out.

Apply now and join a winning team at Sports Direct, where passion meets performance.