Frasers Group

Casual Sales Assistant

Frasers Group  •  Sheffield, GB (Onsite)  •  1 month ago
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Job Description

We’ve come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later, that same knowledge, passion, and value are at the heart of everything we do.

Today, we’re more than just a local bike shop – with stores nationwide and a thriving online business, we’re here to support every rider, from first-timers to seasoned cyclists, wherever their journey takes them.

As a Sales Assistant at Evans Cycles, you’ll play a key role in delivering a great experience for every customer who walks through our doors. Whether it’s helping someone choose their first bike, finding the right accessories, or keeping our store looking its best – you’ll bring energy, knowledge, and passion for cycling to every interaction.

As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.

Sales & Customer Service

  • Engage with every customer to deliver outstanding service
  • Use product knowledge to provide tailored recommendations
  • Actively contribute to achieving and exceeding store targets

Visual Merchandising & Standards

  • Maintain store presentation through stock replenishment and organisation
  • Support visual merchandising standards in line with the Sports Direct brand

Operational Support

  • Assist with deliveries and stock processing
  • Ensure pricing is accurate and up to date
  • Support stock counts and inventory accuracy

Qualifications

  • Customer-focused with a passion for retail
  • Confident, friendly, and a strong communicator
  • Flexible and adaptable to business needs
  • Driven to achieve goals and contribute to team success
  • Proud to represent the Sports Direct brand and values
  • Available to work a range of shifts, including evenings, weekends, and holidays

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Evans Cycles and the wider Frasers Group.

Additional Information

This is a casual role with no guaranteed hours – shifts may vary week to week.

We’ll provide training to set you up for success.

As part of Frasers Group, you’ll also enjoy great career opportunities across our retail network.

Frasers Group

About Frasers Group

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.

We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.

We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.

We’re not sitting back – there’s no room for hesitation.

Industry
Retail & Ecommerce
Company Size
10,000+ employees
Headquarters
London , GB
Year Founded
1982
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