Job Description

We've come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later, that same knowledge, passion, and value still sit at the heart of everything we do. Today, with stores nationwide and a thriving online business, we're here to support every rider, from first-timers to seasoned cyclists, wherever their journey takes them.

The Role: Sales Assistant

This is retail with real purpose. As a Sales Assistant at Evans Cycles, you'll help people find the bike, kit, or advice that gets them rolling, whether it's their very first ride or their thousandth. You'll bring energy, knowledge, and a love for cycling to every conversation, and play a key part in keeping our store, our standards, and our customer experience exactly where they should be.

What's In It For You

• Competitive pay
• Staff discount across the full Frasers Group family of brands
• Real career progression across our retail network
• A passionate, knowledgeable team to learn from and grow with
• Full training to build your product knowledge and confidence
• A working environment built around something we genuinely love: bikes

What You'll Do

• Welcome and engage customers with friendly, professional advice.
• Build strong product knowledge across bikes, accessories, and clothing.
• Drive sales through smart upselling and cross-selling that genuinely helps the customer.
• Support stock management and keep the shop floor organised.
• Handle till transactions accurately and efficiently.
• Maintain high standards of merchandising and store presentation.
• Promote safe cycling and help customers choose the right safety gear for their ride.

Qualifications

What You'll Bring

• A customer-first mindset and strong communication skills.
• Genuine enthusiasm for cycling. You don't need to be an expert, we'll train you.
• A team-player approach and the pace to thrive in a fast-moving retail environment.
• Reliability, flexibility, and a real willingness to learn.

Additional Information

How We Work

Our values shape every shift, every conversation, every decision:

• Think Without Limits: Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself: Take responsibility, master the basics, and drive results.
• Be Relevant: Stay connected to our people, our partners, and the planet.

Interest in these roles is high, so we may close the vacancy early. Get your application in soon to avoid missing out.

Apply now and join the team at Evans Cycles, where over a century of cycling expertise meets the next generation of riders.