Job Summary

Our client in the manufacturing sector is seeking to recruit a
Cash Van Sales Supervisor
to plan, coordinate, and supervise daily cash van sales operations within an assigned territory. The Cash Van Sales Supervisor will lead field sales representatives, drive sales and distribution growth, manage customer relationships, optimize routes, ensure proper cash and inventory accountability, and expand market coverage while maintaining compliance with company policies and procedures.

Key Responsibilities

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  Develop and execute sales plans to achieve monthly, quarterly, and annual sales targets.
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  Monitor daily sales performance and implement corrective actions where necessary.
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  Drive sales volume, revenue growth, product penetration, and distribution within the assigned territory.
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  Plan and optimize cash van routes to improve sales productivity and market coverage.
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  Identify opportunities for route expansion and new market penetration.
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  Build and maintain relationships with wholesalers, retailers, and other trade customers.
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  Identify and onboard new customers while supporting customer retention.
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  Address customer complaints and resolve service-related issues promptly.
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  Supervise, coach, and motivate Cash Van Sales Representatives to achieve individual and team targets.
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  Conduct field visits to monitor performance and provide on-the-job coaching.
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  Set performance expectations and conduct periodic performance reviews.
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  Ensure proper handling, collection, reconciliation, and banking of cash received from sales.
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  Investigate and report cash discrepancies or irregularities.
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  Ensure adequate stock loading for daily sales operations.
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  Monitor stock movement and minimize product losses, damages, and expiries.
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  Conduct stock reconciliation and investigate stock variances.
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  Monitor competitor activities, pricing, promotions, and product offerings.
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  Gather market intelligence and identify new market opportunities.
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  Ensure products are properly displayed and merchandised at customer outlets.
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  Support promotional activities, trade activations, and brand-building initiatives.
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  Prepare daily, weekly, and monthly sales and operational reports.
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  Maintain accurate customer, route, sales, and inventory records.
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  Ensure compliance with company policies, sales procedures, financial controls, and safety requirements.

Requirements

Qualifications

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  Diploma or Bachelor's degree in Marketing, Sales, Business Administration, Commerce, or a related discipline.
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  Minimum of 3–5 years' experience in FMCG sales and distribution.
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  At least 2 years' experience in a supervisory or team leadership role.
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  Demonstrated experience achieving sales targets and managing field sales teams.
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  Practical experience managing cash van sales operations is an advantage.
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  Strong knowledge of FMCG distribution and route-to-market strategies.
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  Strong sales, negotiation, and customer relationship management skills.
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  Knowledge of inventory management, stock control, cash handling, and reconciliation.
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  Strong market analysis and sales reporting skills.
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  Proficiency in Microsoft Office, particularly Excel and Word.
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  Experience with sales reporting systems or ERP applications is an advantage.
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  Strong leadership, coaching, communication, planning, and organizational skills.
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  Results-driven, commercially minded, proactive, and customer-focused.
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  Ability to work under pressure and travel frequently across the assigned sales territory.