Job Description

SOFMEDICA is one of the leading medical technology companies in our Region, partnering with healthcare providers to bring innovative solutions that improve patient care and clinical outcomes.

With a strong focus on innovation, education, and improving patient outcomes, SOFMEDICA partners with hospitals and healthcare professionals to bring advanced medical technologies to more patients. Today, the company operates across multiple countries, helping shape the future of robotic-assisted surgery and minimally invasive care.

We work every day to bring breakthrough medical technologies to hospitals, surgeons, and patients. In Bulgaria, robotic-assisted surgery is creating a great opportunity for a commercially driven, strategic, and relationship-oriented leader to shape the future of healthcare.

We are looking for a Capital Development Manager – Robotic Surgery to lead the capital sales strategy for Bulgaria and accelerate the adoption of robotic-assisted surgery across the country.

This is more than a sales role. It is an opportunity to influence healthcare transformation, partner with senior hospital stakeholders, and help bring life-changing technology to patients.

You will be responsible for driving capital equipment sales of robotic surgery systems across Bulgaria, building strong hospital partnerships, creating market opportunities, and leading complex, high-value sales processes from prospecting through installation.

You will work closely with commercial, clinical, and leadership teams to develop and execute growth strategies, expand the installed base, and ensure successful transitions from capital sale to clinical adoption.

• Lead the execution of the capital sales strategy for robotic surgery in Bulgaria
• Identify, prioritize, and develop new business opportunities across public and private hospitals
• Build strong relationships with hospital CEOs, Medical Directors, procurement leaders, surgeons, and key decision-makers
• Drive the full sales cycle for robotic surgery systems, from initial contact to negotiation, contracting, and installation
• Create compelling business cases and value propositions for hospitals investing in robotic-assisted surgery
• Develop market awareness through executive presentations, customer events, product demonstrations, and strategic marketing initiatives
• Build advocacy teams within hospitals, including surgeons, clinical champions, and administrative stakeholders
• Partner closely with Clinical Sales, Commercial, and Marketing to ensure successful customer engagement and post-sale adoption
• Manage sales forecasts, pipelines, budgets, and quarterly business plans
• Propose and coordinate financing solutions such as leasing, rental, and alternative funding mechanisms
• Coordinate the successful installation and transition of systems to the clinical support teams
• Travel extensively across Bulgaria to meet customers and support business growth

Requirements

• Proven success in capital equipment sales, ideally within medical devices, healthcare technology, diagnostics, imaging, or complex B2B environments
• Strong experience managing long, strategic sales cycles with multiple stakeholders
• Demonstrated ability to engage C-level executives, hospital administrators, procurement teams, and physicians
• Experience building business cases, negotiating contracts, and closing high-value deals
• Strong commercial acumen, strategic thinking, and market development capabilities
• Excellent presentation, communication, and influencing skills
• Ownership and ability to thrive in a fast-paced, entrepreneurial environment
• Ability to travel frequently across Bulgaria
• Fluent Bulgarian and English

Benefits

• Work with market-leading robotic surgery technology that is transforming patient care

• Join a mission-driven team passionate about innovation, education, and healthcare excellence

• Have real impact by helping hospitals and surgeons adopt cutting-edge solutions

• Enjoy a dynamic environment with regional exposure, career growth opportunities, and collaboration across multiple countries

• Work alongside talented commercial and clinical teams dedicated to changing lives