Job Description

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• 5 years of experience designing, building, and launching business-to-business (B2B) or business-to-developer (B2D) software lead and demand generation campaigns.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to communicate in Spanish fluently to engage with local stakeholders.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will be driving high-impact demand programs while collaborating with global and local colleagues at all levels of the organization. You will build consistent, scalable, and optimized programs with enterprise accounts. This is a direct position. You will be willing to “take initiative” and get things done with the utmost attention to detail. Strong communication skills and collaboration with many different stakeholders, including marketing and sales leadership, as well as external agencies and partners, is required.

You will apply a structured approach to measure and evaluate program effectiveness, define and manage key performance indicators (KPIs), and build scalable processes and solutions for program growth. Programs include paid media (display, asset syndication), social media, email, events, roundtables, outbound via the sales organization, etc.

You will apply a structured approach to measure and evaluate program effectiveness, define and manage key performance indicators (KPIs), and build scalable processes and solutions for program growth. Programs include paid media (display, asset syndication), social media, email, events, roundtables, outbound via the sales organization, etc.

Responsibilities

• Build and launch creative marketing campaigns and events, delivering results in a highly matrixed, cross-functional, global organization to drive customer acquisition and pipeline generation.
• Manage program strategies and roadmaps, organize work streams and milestones, gain buy-in across functions and regions.
• Work with Global team on regional execution.
• Develop account and contact insights to inform programs, partnering with the Field Team on high-touch events, email, direct mail, etc.
• Analyze performance and optimize campaigns: Monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for continuous improvement.