Job Description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

In this role, you will develop strategic and effective marketing campaign plans based on market insights and business objectives. This role involves research, audience definition, message development, and collaboration with cross-functional teams to create impactful campaigns.

Key Accountabilities

• Develop integrated marketing campaign plans.

• Conduct market research and competitor analysis.

• Create detailed campaign briefs for stakeholders.

• Collaborate with creative, media, and product teams.

• Define KPIs and measurement frameworks.

• Stay updated with industry trends and best practices.

• Analyse past campaign performance for learnings.

• Ensure plans align with brand guidelines.

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 6-7 years of experience in campaign strategy, marketing planning, or integrated marketing roles.

• Strong analytical skills with experience in market research, competitor analysis, and campaign performance evaluation.

• Proven ability to develop clear campaign briefs, define KPIs, and align strategies with brand guidelines.

• Excellent collaboration and communication skills to work effectively with creative, media, and product teams

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.